PRCI Delhi names Baldev Raj vice chairman to steer India’s comms reset

NEW DELHI: The Public Relations Council of India (PRCI) has appointed Prius Communications founder and chief executive Baldev Raj, as vice chairman of its Delhi chapter, signalling a renewed push to strengthen leadership at a moment of upheaval for India’s communications industry.

The sector is grappling with faster information cycles, intensified public scrutiny and rising expectations of clarity and accountability. PRCI aims to position its Delhi chapter, located at the crossroads of policy, governance and institutional influence, as a hub for knowledge leadership, ethical practice, and technology-led capability development, including AI-based training for emerging communicators.

Baldev Raj’s appointment fits squarely into this mandate. With more than 25 years across healthcare, finance, technology, education, infrastructure, public policy and development, he has built Prius into one of India’s best-regarded integrated communications firms, with 12 offices, 80 partner networks and more than 2,000 campaigns delivered nationwide. He has also been an active voice in the field, speaking at over 2,000 forums, authoring 1,800 thought pieces and mentoring more than 5,000 professionals.

PRCI chief mentor and chairman emeritus M B Jayaram, said Raj brings both scale and consistency to the profession, having guided organisations through complex communication challenges and championed higher standards of practice. His appointment, he said, is central to PRCI’s ambition of shaping communicators who can operate with rigour in a rapidly evolving information environment.

Accepting the role, Raj said the expectations from communication, across public institutions, industry and the broader citizenry have risen sharply. He aims to build programmes that strengthen professional capability, deepen cross-sector dialogue and prepare young communicators for a landscape that demands “both precision and purpose”.

With this leadership shift, PRCI Delhi is set to sharpen its influence in India’s communication priorities, pushing for collaboration, ethical standards and a more trusted information ecosystem.