Pee Safe wipes In $32 Mn as Orbimed bets big on women’s hygiene

MUMBAI: Breaking taboos has turned into big business for Pee Safe. The women’s hygiene and wellness brand has raised $32 million (around Rs 290 crore) in growth capital from global healthcare-focused private equity firm Orbimed, marking one of the larger recent bets in India’s consumer healthcare space.

The funding round includes a mix of primary capital and secondary share purchases from early investors. Pee Safe founded by Vikas Bagaria and Rithish Kumar, Pee Safe has quietly built scale while staying in the black, clocking over Rs 150 crore in annualised net revenue, a rarity in India’s consumer start-up ecosystem.

The brand, best known for its leadership in toilet hygiene and feminine hygiene products, has steadily expanded into personal care and wellness, serving millions of women across India and select global markets. The fresh capital will be channelled into widening its offline retail footprint, stepping up brand-led marketing, and accelerating growth across quick commerce platforms and leading online marketplaces.

According to the founders, profitability has remained non-negotiable even as the company scaled. That discipline, they say, made the business attractive to a healthcare specialist investor rather than a purely consumer-focused fund. On Orbimed’s side, the firm sees Pee Safe as a differentiated, trust-led brand operating in large, under-penetrated categories with repeat demand.

As part of the deal, Sunny Sharma and Sumona Chakraborty will join Pee Safe’s board, signalling Orbimed’s intent to play an active role in the next phase of growth.

With fresh capital, a profitable core, and ambitions that stretch well beyond niche hygiene products, Pee Safe now appears set to scrub up into one of India’s more credible consumer healthcare scale-ups proving that when it comes to wellness, clean thinking can also mean clean numbers.