Milo levels up as his world turns into a playful new app adventure

MUMBAI: Milo isn’t just exploring jobs anymore, he’s taking them digital. The preschool favourite has officially jumped from screen to touchscreen with MILO’s World, a brand-new app that expands the beloved universe into a tap-and-learn playground for young adventurers.

Now available on both the Apple Store and Google Play, the app has been developed by Overtek Studio and draws directly from the characters, settings and spirit of the show’s first two seasons. True to the series’ core idea of celebrating the wide world of work, MILO’s World introduces children to a mix of professions classic and quirky through simple, intuitive mini-games. Whether a kid fancies being a detective, a florist, or something in between, Milo Town has a role ready to explore.

As children complete activities, they unlock Milo Town stickers to build their own digital album, rewarding curiosity just as much as competence. And because creativity is a job in itself, the app includes a ‘Paint and Colour’ section where fans can let loose with crayons, palettes and imagination on their favourite characters.

For young fans who want more story than gameplay, ‘Milo TV’ offers clips from the series and videos introducing the core cast. A dedicated ‘Activities’ tab adds printable sheets for children who want to take Milo into the real world, a nod to the show’s mission of blending learning with play.

“We wanted to introduce children to the world of professions in a fun and interactive way,” said DeAPlaneta e ntertainment head of gaming and interactive IPs Jimena Tormo. “MILO’s World is a safe, colourful environment full of adventures where children can explore different professions, some rather unusual and develop their creativity alongside the inhabitants of Milo Town.”

The launch follows last summer’s introduction of a short-form MILO series, marking the latest chapter in the brand’s expanding ecosystem. Fully owned by DeAPlaneta Entertainment, the MILO franchise is now moving decisively into the interactive space as the company strengthens both its licensing operations and its global footprint.

MILO’s World follows a freemium model, offering a free beta version and a full paid version. The full version will be priced at €4.99 on 27 November for its launch. During the Black Friday week, from 28 November, the price drops to €2.99, before settling at its standard rate of €5.99.

The app arrives on the back of a franchise that has already made Milo a preschool heavyweight. Since premiering on Channel 5’s Milkshake! in 2021, MILO has grown into a worldwide favourite airing in over 170 countries across four continents. In autumn 2024, Milo debuted in the United States on PBS Kids, and a third season is currently in development for a 2026 release.

With MILO’s World, the curious orange kitten steps confidently into the digital frontier proving once again that in Milo Town, every job, every skill and now every tap truly is amazing.