L&T Finance launches Sachet with Sachet to fight online scams

MUMBAI: L&T Finance Ltd., one of India’s leading NBFCs, has rolled out a fresh initiative to keep digital fraudsters at bay. Dubbed ‘Sachet with Sachet,’ the programme pairs tech-savvy tools with the animated charm of LTF’s mascot, Sachet Kumar, to help users make smarter financial choices online.

The heart of the campaign is Ltfsachet.in, a microsite packed with features to keep users scam-safe. Its standout is the Link Verification Tool, which lets users check suspicious URLs against Google safe browsing and the ChatGPT API. Colour-coded alerts make it simple: green for safe, orange for caution, and red for high-risk scams.

The site also gamifies learning. Users can test their scam-spotting skills through quizzes on UPI safety, phishing, deepfakes, and more. Successful participants earn the digital Sachet Shield, a badge that marks them as officially ‘Scam-Smart’.

A dedicated learning hub complements the experience, offering bite-sized modules and archived videos to make recognising online threats second nature.

LTF’s chief marketing officer Kavita Jagtiani said, “Fraudsters are using technology to blur the lines between real and fake. ‘Sachet with Sachet’ is our way of giving everyone the tools to protect themselves, so being ‘Scam-Smart’ becomes the new normal.”

The campaign will also hit social media and streets with influencers hosting podcast-style chats with Sachet Kumar and vox pop interviews awarding physical Sachet Shield trophies to scam-savvy citizens.

With fun, games, and handy tools, L&T Finance is proving that staying safe online doesn’t have to be boring – in fact, it might just be a little bit fun.