Libas lights up wedding season with Saj Dhaj Ke Season 2 festive campaign

MUMBAI: Libas isn’t just dressing the season, it’s draping India in full wedding splendour once again.

Libas, one of India’s leading ultrafast fashion brands, has launched Saj Dhaj Ke – Season 2, the much-awaited sequel to its popular wedding campaign. Building on last year’s success, the new edition celebrates the colour, joy and cultural richness of India’s wedding season through curated festive collections and immersive on-ground and digital experiences.

Flagship stores across the country have been transformed into vibrant festive spaces, inspired by the timeless marigold: a symbol of auspicious beginnings at Indian weddings. Whether it’s haldi, mehendi, cocktail evenings or the wedding day itself, Libas has crafted wardrobes for every ceremony, ensuring that each moment feels special, stylish and beautifully coordinated.

The brand is complementing its retail transformation with a digital-first strategy. Social media activations, influencer partnerships and creator-led content bring the Saj Dhaj Ke spirit alive online, engaging gen z and millennial audiences with immersive storytelling that reinforces Libas’s growing dominance in the wedding fashion segment.

Libas founder and CEO Sidhant Keshwani said, “The campaign builds on the success of last year, enhancing both our retail and digital experiences. Saj Dhaj Ke is not just about clothes, it’s about creating an omnichannel experience that engages, inspires, and positions Libas as the go-to brand for festive fashion.”