Leeford Ortho turns orthopedic care into a fitness lifestyle

MUMBAI: Leeford Ortho is giving orthopedic support a fresh twist, turning it from a medical necessity into a lifestyle choice with its new high-energy campaign, ‘Fit raho, hit raho’. The campaign stars fitness icon Tiger Shroff and comedian Varun Sharma in three fun, relatable films that celebrate movement, ambition, and everyday fitness.

Instead of focusing on pain and recovery, Leeford Ortho celebrates activity as a way of life. The campaign positions the brand for active, goal-driven consumers who see fitness as part of their identity, not just an occasional workout. With fast-acting relief that fits seamlessly into daily routines, the brand becomes a partner in staying on the move rather than a temporary fix for discomfort.

Schbang handled the complete creative journey, shaping the brand’s voice and coining the memorable tagline ‘Fit raho, hit raho’. Produced by Hogarth, the films capture situations that feel natural for Tiger and Varun, ensuring the message resonates with audiences while keeping product recall strong.

Leeford Healthcare Ltd. director Sidhant Gupta said, “With ‘Fit raho, hit raho’, we target people who see fitness as a way of life, not just a solution. Schbang helped us make that vision energetic and relatable for today’s consumers.”

Schbang creative director Hariharan Subramanian added, “Leeford was a rare opportunity. We could give the brand its first advertising voice and take it out of the clinical mould. Instead of talking medicine, we talk to people before they even become patients.”

By blending Leeford’s healthcare expertise with a youth-relevant, fitness-first approach, the campaign proves that orthopedic care can be more than relief, it can be a celebration of continuous momentum.