Indian Digital Brand Fest gears up for its 5th edition in Delhi

NEW DELHI: If you thought branding was just about catchy jingles and clever logos, think again. The Indian Digital Brand Fest 2025 is here to prove that in today’s hyper-connected world, building a brand is part science, part art, and entirely strategic.

This isn’t your average industry conference where suits swap business cards over stale sandwiches. On 26th November at The Westin Gurgaon, New Delhi, picture instead a high-octane collision of ideas where over 40 trailblazers will dissect everything from AI-powered creativity to the mysteries of Gen Z shopping habits. Whether you’re curious about voice search optimisation or wondering how the Amul Girl would fare against Instagram Reels, this summit has answers.

The event kicks off with a provocatively titled panel: “CMOs in BANI World: Is your market ready for 1.4 Billion Indians?” Seven marketing heavyweights, including the minds behind Taco Bell India, Shree Cement, and the Rajasthan Royals, will grapple with India’s unique challenges and opportunities.

But the real intrigue lies in the day’s most philosophical question: “From Amul Girl to Insta Reels: Is Modern Advertising Losing Its Legacy to Metrics?” It’s a delicious debate about whether we’ve traded memorable storytelling for spreadsheet obsessions.

Gen Z, that enigmatic generation reshaping consumer behaviour, gets its own deep dive. Seven specialists will decode what these young consumers actually want (spoiler: it’s probably not what you think). Meanwhile, AI’s role in rewriting the creativity rulebook gets examined by marketing leaders from Motorola, Paisabazaar, and eGenome.ai.

The agenda doesn’t shy away from emerging territories either. Sessions on “phygital” experiences and social commerce promise practical strategies for brands navigating the blurred lines between online and offline worlds. There’s even a spotlight on Rich Communication Services, because apparently, humble SMS has had quite the glow-up.

From registration at 8am through to closing remarks at 5pm, attendees will network over lunch, absorb insights during spotlight sessions, and emerge with actionable strategies rather than just inspirational quotes to pin on mood boards.

Who should show up? Brand strategists, digital marketers, advertising professionals, content creators, tech innovators, and anyone remotely curious about where Indian marketing is heading. Even if you think branding is just fancy wrapping paper for products, this event might just change your mind.

After all, in a nation of 1.4 billion potential customers, standing out isn’t just important. It’s survival.