Hybrid plugs into India’s programmatic future

MUMBAI: Hybrid’s Indian chapter just got a major boost. The global programmatic advertising platform, is celebrating five strong years in India, and its founding trio, Dmitry Cheklov, Sergey Kovalev, and Vladimir Khudyakov, have touched down in Gurgaon to toast the milestone and chart the road ahead.

Their visit wasn’t just ceremonial; it was a reaffirmation of India’s pivotal role in Hybrid’s global playbook. From a scrappy startup to a tech-led programmatic giant serving over 200 brands and agencies, Hybrid’s India story has been one of ambition meeting acceleration.

“India is one of the most dynamic markets in the world,” said Hybrid global president and founder Dmitry Cheklov. “Brands here are embracing AI-driven, privacy-first advertising faster than many mature markets. It’s inspiring to see how innovation and agility drive success.”

Among the highlights of the visit was a deep dive into Hybe, Hybrid’s in-house mobile programmatic platform, and its fast-growing Connected TV (CTV) offering. Together, they’re creating a seamless link between smart TV ads and mobile campaigns, turning brand awareness into action. “We’re excited to explore how this synergy transforms user engagement,” added Hybe co-founder and CEO Vladimir Khudyakov.

Beyond boardrooms and product demos, the founders soaked in India’s trademark warmth and creativity. “The hospitality and openness of the team reflect India’s true spirit of innovation,” shared Hybrid global COO Sergey Kovalev.

The visit also set the tone for the company’s next leap, scaling AI capabilities, expanding partnerships, and deepening India’s role as a key innovation hub.

“As we look ahead, our focus remains on transforming programmatic advertising for brands and agencies alike,” said Hybrid INSEA CEO Shreyas Sathe. “India isn’t just a growth market; it’s a growth mindset.” 

Hybrid’s Indian chapter is only beginning, and the rhythm of innovation is already playing loud and clear.