Godrej Vikhroli Cucina rewrites Christmas with an Indian jingle

MUMBAI: Godrej Vikhroli Cucina has recast the idea of Christmas for urban India with Jingle Bells Unwrapped, a culturally rooted rework of the classic carol that trades snowflakes and feasts for high-rises, flatmates and comfort food.

The culinary owned-media platform of Godrej Industries Group collaborated with vocal ensemble Voctronica, alongside Godrej Yummmiez and celebrity chefs Amrita Raichand and Ajay Chopra, to produce a contemporary track that mirrors how Christmas is increasingly celebrated in Indian cities.

The campaign leans into a lived reality where celebrations unfold in apartments rather than ancestral homes, and festive warmth comes from shared playlists, old fairy lights and familiar films streamed on couches. Food plays a central emotional role, positioned not as elaborate cooking but as quick, comforting snacks that set the mood.

Insights from Godrej Yummmiez’s Sttem 2.0 India Snacking Report anchor the narrative: 67 per cent of Indians snack based on mood, while 72 per cent snack more when happy. These behavioural cues are woven into the lyrics, reinforcing the idea that convenience-led, protein-rich foods are becoming part of everyday celebratory rituals.

Godrej Foods Ltd head of marketing and innovation Anushree Dewen, said the collaboration reimagines a familiar Christmas tune through insight-led storytelling that places modern Indian behaviour at its core. Godrej Industries Group chief communication officer Sujit Patil, added that the campaign reflects a shift towards mindful yet joyful celebrations, where small, shared moments matter more than spectacle.