Everyuth Naturals becomes Gujarat Giants’ skincare partner

MUMBAI: Everyuth Naturals is stepping onto the cricket field, swapping stadium lights for skincare shine. The Zydus Wellness brand has announced a new partnership with the Adani Sportsline-owned Gujarat Giants as the team’s official skincare partner for the upcoming Women’s T20 League season in 2026.

As part of the association, Everyuth’s logo will feature prominently on the lead arm of the Gujarat Giants jersey, ensuring the brand stays in the spotlight with every delivery, drive and celebration.

At its heart, the partnership brings together two forces that speak to women with confidence. Everyuth has long championed everyday self-care and natural beauty, while Gujarat Giants continue to carve out a strong identity in women’s cricket, both on and off the pitch. The collaboration leans into shared values of individuality, self-belief and holistic wellbeing.

For Everyuth, the tie-up is a natural extension of its philosophy, ‘Pure skin, happy har din’, and its focus on helping women feel comfortable and confident in their own skin, every day. For Gujarat Giants, it adds another like-minded brand to a growing roster of partners supporting the rise of women’s sport in India.

Commenting on the association, Zydus Wellness CEO Tarun Arora, said women’s cricket has grown into a powerful cultural platform that inspires ambition and confidence across generations. He noted that the partnership allows Everyuth to connect with a new generation of fearless, self-assured women, while aligning with a franchise that mirrors the brand’s values of authenticity and aspiration.

Adani Sportsline chief business officer Sanjay Adesara, welcomed Everyuth to the Gujarat Giants family, calling the league a platform that goes well beyond sport. He highlighted the brand’s strong connection with women and said the partnership would help create meaningful stories that celebrate confidence and individuality, both on and off the field.

Beyond the jerseys, the collaboration will focus on engaging content, fan-first initiatives and storytelling that reflects the evolving role of women athletes as icons of inspiration and self-expression.

Everyuth Naturals offers a wide range of skincare products made with natural ingredients, spanning scrubs, masks, cleansers and creams, including specialised ranges such as tan removal and anti-pollution. With this partnership, the brand is set to make its mark where passion, performance and personal care come together.