DP World signs Abhishek Sharma as new face

DUBAI: Cricket has scored another global partnership as DP World steps up to the crease with rising Indian star Abhishek Sharma. The logistics major announced the young batting sensation as its newest brand ambassador, placing him alongside Sachin Tendulkar and golf ace Tommy Fleetwood in its growing sports line-up.

It caps a landmark year for Sharma, who lit up the 2025 DP World Asia Cup by smashing a record 314 runs in seven innings, the most ever scored in a single T20I edition of the tournament. His consistency carried him to the top of the ICC Men’s T20I Batter Rankings, where he achieved the highest rating recorded in the format.

Through this long-term partnership, Sharma will feature in brand campaigns, media engagements and digital stories that spotlight shared values of excellence, innovation and ambition.

DP World CEO and managing director for the Middle East, North Africa and India Subcontinent Rizwan Soomar, said the company is delighted to welcome a player who reflects its ambition to change what is possible. He praised Sharma’s fearless style and infectious joy at the crease, saying his performances continue to redefine boundaries ahead of an action-packed ICC season.

Sharma said he was thrilled to represent a company committed to growing cricket worldwide. He added that the sport had shaped his life and that he looked forward to helping DP World support more players and communities around the globe.

His first appearance for the brand took place during the Diwali with the stars celebration at the inaugural DP World India Championship. The announcement was accompanied by a special video featuring Sharma receiving a personalised shirt with help from Tendulkar and Fleetwood.

The signing strengthens DP World’s expanding cricket footprint, which includes partnerships with the International Cricket Council, the DP World Asia Cup, DP World ILT20, SA20 and the Delhi Capitals men’s and women’s teams.

Since 2023, the company has pushed to make cricket more accessible through its Beyond Boundaries Initiative and a kits-for-runs programme that donates ten cricket kits for every 100 runs scored in ICC tournaments. So far, twelve refurbished shipping containers have been delivered to grassroots clubs worldwide along with 3,000 kits, with more on the way.