Dove and Reebok step into strength with new collab

MUMBAI: Beauty meets grit as Dove and Reebok lace up for a limited-edition collaboration that puts resilience at the heart of style. Their new campaign, Reborn in My Kicks, celebrates women who have rebuilt, rediscovered and returned stronger than ever, blending care with culture in a striking new sneaker collection.

Inspired by Kintsugi, the Japanese art of repairing broken pottery with gold, the sneakers feature metallic seams, textured lines and symbolic cracks that honour transformation. Each pair carries the message that every scar tells a story worth wearing.

Hindustan Unilever Limited vice president, hair care Sairam Subramanian said, “Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit. Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”

Reebok India brand head Arjun Ramamoorthy added, “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down. Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”

The collection is available online and in select Reebok stores in Mumbai, Bangalore and Delhi. In-store buyers can also take part in an immersive Kintsugi workshop that explores the art form and its deeper message of repair and renewal.

With Reborn in My Kicks, Dove and Reebok underline that sport is not just performance but a metaphor for life, celebrating women who rise, rebuild and redefine what it means to be reborn stronger.