Django brings Bergner India on board MasterChef India

MUMBAI: Django has turned up the heat in brand partnerships by bringing together Bergner India and MasterChef India for the show’s upcoming season. The integrated marketing agency has facilitated Bergner India’s entry as the official special partner of MasterChef India, which premieres on 5 January 2026.

The collaboration pairs Bergner’s premium cookware and modern kitchen innovation with a television property that has made cooking competitive, creative and hugely popular. For Bergner, it is a chance to step into millions of Indian kitchens through a platform that celebrates skill, aspiration and everyday culinary ambition.

Django co-founder Vivek Shah, said the match was as natural as a well balanced recipe. ‘MasterChef India is culturally relevant and instinctively aligned with Bergner’s brand ethos. Our focus was to build a partnership that goes beyond screen time and creates long term brand value. We are delighted to help strengthen Bergner’s connection with India’s growing community of home cooks.’

A spokesperson for Bergner India echoed the sentiment, noting that the show mirrors the brand’s philosophy. ‘MasterChef India stands for innovation, precision and passion in the kitchen, values that are central to Bergner. This association allows us to engage with consumers in an authentic and meaningful way. Django played a key strategic role in making this collaboration happen.’

As part of the partnership, Bergner India will feature across on-air brand integrations and digital extensions throughout the season, ensuring the brand stays front and centre as India’s favourite cooking competition unfolds.