Colour me connected as Birla Opus Paints brings screens down, spirits up

MUMBAI: If scrolling has replaced speaking at the family table, Birla Opus Paints thinks a little colour might just change the mood. Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has unveiled its latest brand film, a warm, quietly observant take on how colour can rekindle connection inside modern homes.

Rooted in the brand’s philosophy of Duniya Ko Rang Do, the film continues the journey of the now-familiar Opus Boy, using gentle storytelling rather than spectacle. It opens on a scene that feels instantly recognisable: a family gathered around the dining table, physically together but emotionally miles apart, each member lost in their own screen. Conversation has given way to scrolling, and the room feels muted despite being full.

Enter the Opus Boy, who introduces colour into the space not as decoration, but as disruption. As hues spread across the table and surroundings, the mood subtly shifts. Phones are set aside, glances are exchanged, and the room slowly regains its warmth. What was static becomes animated; what felt distant feels connected again.

The narrative underlines Birla Opus Paints’ core belief that colour does more than refresh walls. It shapes emotion, behaviour and interaction, quietly influencing how people live within their homes. In this telling, colour becomes a catalyst for togetherness, a reminder that homes are not just lived in, but lived with.

Birla Opus Paints Head of Marketing Inderpreet Singh said the film reflects a reality many families face today. “We are more digitally connected than ever, yet increasingly distant within our own homes. The film shows how colour can help bring back that sense of togetherness, transforming not just spaces, but relationships too,” he noted.

The creative execution, developed by Leo India, stays true to the brand’s distinctive animation style introduced in 2024. Leo India chief creative officer Sachin Kamble said the campaign explores how colour can cut through everyday distractions and celebrate shared moments that often slip by unnoticed.

In an age of constant notifications and divided attention, Birla Opus Paints’ latest outing makes a simple proposition: sometimes, all it takes to bring people closer is a fresh perspective and a little colour.