Choc and Roll Too Yumm! serves chocolate noodles for a festive twist

MUMBAI: Some like their Christmas sweet, others savoury Too Yumm! has decided there’s no reason to choose. The Indian snacking brand has stirred up festive chatter with the launch of K-Bomb Chocolate Noodles, a limited-edition winter offering that fuses steaming noodles with molten chocolate just in time for Christmas and New Year celebrations.

Developed specifically for the colder months, K-Bomb Chocolate Noodles flip the familiar noodle experience on its head. Meant to be enjoyed hot, the product taps into comfort-food nostalgia while delivering an indulgent, dessert-like surprise positioning itself as both a shareable festive treat and a conversation starter.

The launch reflects a growing appetite among younger consumers for playful, experience-led flavours rather than predictable tastes. “Indian consumers, especially Gen Z, are seeking novelty and excitement,” said Too Yumm! chief marketing officer Yogesh Tewari noting that the idea was born out of curiosity and the joy of reimagining comfort food.

Beyond flavour, the festive push leans heavily into visual appeal. The limited-edition packs sport Christmas-inspired designs, reinforcing the brand’s offbeat personality and making the product ripe for social media buzz during the holiday season.

Available across select offline retailers and leading quick-commerce platforms, K-Bomb Chocolate Noodles will be sold in Kolkata, Delhi, Mumbai and Bengaluru for a limited festive window. With this launch, Too Yumm! continues its run of unconventional innovations proving that when it comes to snacking, rules are made to be broken, especially at Christmas.