Brands
Brandcare crowned India’s health agency of 2025 in global TopFice ranking
MUMBAI: Brandcare has been named India’s Health Agency of 2025 by TopFice, a global, independent ranking platform, marking a rare international recognition for Indian healthcare communications.
The Mumbai-based firm is the only specialised Indian healthcare agency to feature in the 2025 rankings, placing it alongside global leaders such as Klick Health, Igloo Lab, VML Health and Area 23.
TopFice’s assessment is based on agency performance across leading international creativity and effectiveness festivals during 2024–25. The ranking aggregates results from 72 award shows and more than 11,000 trophies worldwide, offering a consolidated measure of creative excellence.
Founded as an independent healthcare-focused agency, Brandcare has built its reputation on blending scientific rigour with culturally rooted storytelling. With operations in India and Singapore, the agency has expanded into a full-service healthcare communications partner, integrating digital, analytics and health technology capabilities.
Among the campaigns cited in the ranking is Edema Pranaam, which reimagined the traditional Indian gesture of pranaam as a visual cue for detecting pedal edema, an early indicator of cardiac risk. Another, Drain Edema, used a stark visual metaphor to make fluid retention clinically and emotionally visible.
The agency was also recognised for Gram Health Locket, a digitised wearable health record developed with Keshav Srushtee for tribal communities in western India. The initiative has reached 31 villages and more than 11,000 families.
“The TopFice recognition is a testament to Indian creativity and effectiveness in healthcare communication,” said Brandcare founder, CEO and CCO Rashmi Thosar. “It reinforces our belief that healthcare advertising demands cultural sensitivity, scientific integrity and creative excellence.”
This year’s TopFice edition marks its first comprehensive evaluation of agencies from Asia and Africa, reinforcing Brandcare’s position as a global contender from India in specialised healthcare communications.