Bisleri signs two-year deal as official beverage partner of Tata WPL

MUMBAI: Hydration has found its match. Bisleri International has clinched a two-year partnership as the official beverage partner of the Tata Women’s Premier League, adding fresh fizz to one of India’s fastest-rising sporting properties.

The league, launched in 2023, has quickly turned women’s cricket into primetime entertainment, pulling in elite domestic and international talent. The next season kicks off in January 2026, and Bisleri plans to be visible in every frame, from limited-edition packs to dugout visicoolers and in-stadium hydration stations, with digital campaigns extending the buzz beyond match days.

Bisleri International vice-chairperson Jayanti Khan Chauhan, said the brand was “proud to partner with the Tata Women’s Premier League” and eager to support a new generation of cricketers who “champion an indomitable spirit for sporting excellence”.

BCCI secretary Devajit Saikia said Bisleri would add “exceptional value” to the league’s vision of world-class sporting entertainment, shaping the fan experience while strengthening the ecosystem around women’s cricket.

The tie-up also deepens Bisleri’s already hefty presence in sport. Across India and the UAE, the company now boasts more than 60 partnerships spanning cricket, hockey, badminton, rugby, tennis and endurance events. The company’s pitch is simple: build a culture of hydration, fitness and resilience for athletes and fans alike.

With a 50-year legacy, 128 plants and a network reaching thousands of distributors across India and the UAE, Bisleri continues to push its blend of quality, purity and sustainability. Its suite of beverages, from packaged water and Himalayan spring water to a growing line of carbonated drinks, underlines its ambition to remain a fixture across India’s consumer and sporting landscape.