Asian Paints splashes Sea Link in colour to mark landmark BCCI partnership

MUMBAI: Colour took centre stage in Mumbai last night as Asian Paints gave the Bandra–Worli Sea Link a technicolour makeover to celebrate its new role as the official colour partner of the BCCI for India’s home cricket season.

In a spectacle that washed the city’s skyline in waves of vivid light, the Sea Link transformed into a living canvas, glowing with dynamic shades drawn from Asian Paints’ massive palette of more than 5,300 hues. Each burst of colour symbolised the emotion, energy and unmistakable passion that cricket stirs across the nation.

For Asian Paints, the choice of the Sea Link was no accident. The iconic structure stands for connection, movement and progress, values deeply rooted in both Indian cricket and the brand’s own journey. Turning it into a public light show ensured the celebration wasn’t confined to a press note but splashed boldly across the city for fans to share.

This moment also marks a first: no other brand from the paints and décor category has partnered with the BCCI before. For a company long regarded as India’s authority on colour and design, the collaboration signals more than a marketing tie-up, it highlights how art, sport and storytelling can blend to create cultural moments that linger.