Asian Paints colours cricket fever with a splash of stadium style

MUMBAI: If cricket is India’s favourite festival, Asian Paints just added the confetti. Stepping in as the official Colour partner of India Home Cricket, the brand has kicked off a season-long celebration of shades, style and stadium spirit with two splashy integrations, the Asian Paints ColourCam and Colour Countdown.

Introduced during the South Africa tour of India, the vibrant new features are designed to dial up fan engagement both inside the stadium and on living-room sofas across the country. And in classic Asian Paints fashion, the brand has done it with a playful twist that blends décor inspiration with cricket’s pulse-racing energy.

The Asian Paints Colour Countdown made its debut as matches began, popping up across all telecast feeds. Seamlessly mixing colour trends and décor cues with pre-match anticipation, the segment added a fresh, unexpected layer to the broadcast. Fans tuning in suddenly found their screens awash with inspiration turning cricket viewing into a lively, design-forward moment.

Inside stadiums, the Asian Paints ColourCam turned the spotlight on the country’s “most colourful fans”. From painted faces to tricolour streamers, flamboyant outfits to quirky DIY creations, the ColourCam celebrated supporters who turned up determined to out-do the rainbow. The result, instant crowd delight and a spirited celebration of India’s love for both cricket and creativity.

Together, these integrations mark the start of Asian Paints’ vibrant partnership with the BCCI, an association rooted in the belief that colour is more than decoration; it’s emotion, identity and connection. And few stages unite India as joyously as a cricket match.

As the season unfolds, the brand promises even more colourful interventions, moments designed to match the energy of a billion fans and the kaleidoscopic drama of the sport itself.

With Asian Paints on board, this cricket season isn’t just high-octane, it’s high-chroma.