Apollo Tyres names Rohit Singh as rural sales head

KOLKATA: Apollo Tyres has sharpened its rural growth ambitions with the appointment of Rohit Singh as head, rural sales, placing a long-serving insider at the centre of its next expansion drive.

Singh, who took charge in December 2025, will lead Apollo Tyres’ rural business nationally, with a mandate to accelerate trade penetration, strengthen channel partnerships and deepen distribution across India’s vast non-urban markets. The move signals a renewed focus on rural demand as tyre makers chase volume growth amid slowing urban replacement cycles.

An IIM Calcutta alumnus, Singh brings nearly three decades of experience within Apollo Tyres, having risen through the ranks across eastern, northern and central India. His most recent role as zonal head saw him oversee key markets in east and north-east India, delivering operational scale and sales discipline across diverse geographies.

Apollo’s rural strategy hinges on tighter dealer integration, sharper product positioning and faster last-mile execution: areas where Singh has built his reputation. Industry executives say the appointment reflects Apollo’s preference for continuity at a time when rural incomes, infrastructure spending and mobility demand are showing uneven but improving trends.

Singh’s career spans leadership roles from territory and district management to regional and zonal oversight, covering states including Uttar Pradesh, Bihar, Jharkhand, Odisha and West Bengal. This ground-up exposure is expected to be critical as Apollo recalibrates its rural playbook to balance price sensitivity with brand pull.