AlterType and Chalet bring joy to hospitality

MUMBAI: Chalet Hotels’ new-age premium lifestyle brand, Athiva Hotels & Resorts, has arrived with a smile, and a promise. Its debut brand campaign, Joy Is On The House, crafted by creative agency AlterType, redefines premium hospitality by blending authentic joy, wellness, and sustainability in equal measure.

Launched with a cinematic film, the campaign introduces Athiva not just as a hotel brand, but as a place “where guests don’t just check in, they come home.” The brand’s first property, Athiva Resort & Spa, Khandala, opened in October, with new destinations in Navi Mumbai, Aksa Beach, Goa and Kerala soon to follow.

“Athiva embodies the perfect balance between the assurance of the expected and the delight of the unexpected,” said Chalet Hotels Ltd vice president – marketing & sales Rachit Gupta. “Designed for modern travellers, Athiva stays rooted in Indian warmth while offering contemporary experiences that inspire joy and connection.”

From naming to narrative, AlterType has been integral to shaping Athiva’s brand DNA. “We wanted to build something that doesn’t just advertise joy, but quietly delivers it, from booking to check-out,” said AlterType co-founder & managing director Siddharth Loyal.

Through film, digital storytelling, and immersive on-ground experiences, Joy Is On The House positions Athiva as a new benchmark in premium hospitality, one where joy isn’t just an offering, it’s the entire experience.