Akshat Shrivastava takes charge as head of brand marketing at Bestseller India

MUMBAI: Akshat Shrivastava has vaulted into a heavyweight role as head of brand marketing for Jack & Jones, Selected and Jack & Jones Junior at Bestseller India — a move that signals both momentum and muscle in India’s hyper-competitive fashion arena.

Shrivastava steps in after a two-year run as GM – marketing and PR at Reliance Brands, where he steered marquee launches and sharpened brand narratives across a sprawling luxury and premium portfolio. Before that, he spent over five years shaping Crocs India’s marketing engine, rising from marketing manager to senior manager and helping the brand gain cultural swagger.

His earlier innings include a three-year spell at V-Mart Retail driving visual communication, sales promotions, PR, digital marketing, campaign execution and CRM; a near four-year run at Media Moments leading PR, fashion communication, digital spends, influencer strategy and even IPL-linked sports management; and stints at India Infoline PreMIA and Starwood Hotels, where he cut his teeth in business development, corporate sales and trade marketing.

With Bestseller’s youth-charged denim, casualwear and premium fashion labels under his command, Shrivastava now has the runway to craft brand heat at scale — and he looks primed to hit the market at full throttle.