Affle names Sameer Sondhi CEO North America to drive next growth phase

MUMBAI: When growth needs a compass, Affle has found its North Star. The AI-powered consumer intelligence and mobile advertising company has appointed Sameer Sondhi as chief executive officer, North America, handing him a dual mandate that also sees him step in as Chief Strategic Investments Officer.

The move signals a decisive push in Affle’s third decade, as the company sharpens its focus on developed markets while chasing its ambitious ‘3i’ vision Innovation, Impact and Intelligence aimed at delivering 10x growth. From expanding operations to steering new strategic investments, Sondhi will sit at the centre of Affle’s next phase in North America.

Sondhi arrives with deep roots in global adtech. He most recently held senior leadership roles at Verve, including CEO and chief revenue officer, where he led global strategy and growth across advertisers, agencies and publishers. Before that, he played a key role in international expansion at Inmobi, spanning North America, Europe and Asia. He holds a master’s degree in computer science.

Announcing the appointment Affle chairperson, MD and CEO Anuj Khanna Sohum said the leadership addition marks a pivotal moment for the business. With Sondhi’s dual role, Affle aims to accelerate organic growth in North America while executing a sharper, more focused strategic investment playbook.

For Sondhi, the role comes at what he describes as a defining phase. He pointed to Affle’s strong foundation in AI-led consumer intelligence and performance-driven advertising as a platform built for scalable and profitable growth, adding that the focus now is on unlocking long-term value alongside partners and customers as the company expands its global footprint.

As Affle tightens its grip on developed markets, the appointment underscores a clear message: growth may be global, but North America is where the next big bets are being placed.