GECs
Life’s OK digitally
When Harvard wizkid Mark Zuckerberg launched facebook in 2004, he never imagined it would ignite a revolution in terms of the way people communicate and share information.
Indeed, social networks have emerged as the next big thing after email and the Internet, and not just individuals and communities but even our television channels are happily jumping onto them for bettering their ‘connect‘ with the audience.
After demystifying the digital strategies of Sony Entertainment Television, Star Plus, Colorsand Zee TV, indiantelevision.com trains its lens on the endeavours of Life OK – Star India‘s sister channel – in this space.
For starters, Life OK‘s Facebook page boasts 1,293,603 likes and more than 63,600 people talking about it simultaneously.
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We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms, says Ajit Thakur
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The page is kept up-to-speed with pictures, videos, polls and all the hot gossip, and shares links with the official pages of various shows aired on the channel.
In a day and age when 140-character tweets more than news make headlines, the plots of Life OK‘s many soaps are also tweaked through fan tweets. The official twitter handle of the channel @LifeOKTV is abuzz with nearly 20,840 tweets from over 16,555 followers at the time of writing. With instant reactions and feedback the staple of twitter, Life OK makes the most of this platform with timely tweets and re-tweets.
To cite an example, the channel created, #ThePerfectBachelor, for its upcoming reality show The Bachelorette India – Mere Khayalon Ki Mallika and garnered more than seven million impressions. So much so, the hash tag found its way to the numero uno spot on India trends, that too within half an hour of the beginning of the contest. It was only the second Indian show to trend for 21 hours.
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#ThePerfectBachelor hash tag garnered more than seven million impressions
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Life OK is aware that for a general entertainment channel, video uploads draw the most traffic. And so, it launched its official YouTube channel in December 2011, and has since uploaded 5,000-odd videos. Viewers can watch the latest episodes of top-rated properties like Mahadev, Shapath andSavdhaan among others.
To top it all is Life OK‘s official website http://www.lifeok.com/. As the channel‘s mainstay, the website aims to use all its other platforms to draw more and more traffic.
It is easily the hub of Life OK‘s online activities with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section. There‘s also the shows schedule for those who want to know what time their favourite show will be telecast during the day.
Says Life OK general manager Ajit Thakur: “Social media platforms are a great place to directly engage and interact with consumers. The idea is to leverage the various platforms to drive engagement and increase affinity towards our content. We also provide additional content specific to digital platforms for users who have supported us, or in facebook terms, ‘liked‘ us.”
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The official Facebook page keeps its page up-to-date with pictures, videos, latest buzz and polls
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This is not to say Life OK‘s engagement with its audience stops at social platforms. “We are constantly trying to connect with our audiences, be it through dialogue on social media platforms or sneak previews of our content. With every show and channel marketing campaign, our digital spends supplement the print and TV mentions, thus creating a 360 degree surround across media,” provides Thakur.
A shining example of the channel‘s 360-degree approach is the way it created the Laajo Ki Diary blog on four platforms including wordpress, blogspot, tumblr and Rediff before the launch of its show Gustakh Dil. The blog gets updated with new posts on a day-to-day basis, keeping viewers abreast of what‘s happening on it.
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The website is decked up with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section
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But how does the channel promote its online presence? “We have a dedicated digital content and marketing team, who focus their energies on creating interesting content for the digital audience. We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms,” replies Thakur.
Just in case you‘re wondering which platform gets the most traction, Thakur isn‘t very helpful. “Each platform delivers a specific objective while facebook is a great place for fans to engage with us, consume rich media content and share with friends; twitter being much more time-sensitive, helps create buzz about relevant topics and shows at the right time. YouTube on the other hand is a great platform for users to sample our content (mostly short form content) and also drives digital monetisation,” he says.
Well, talk about the channel being omnipresent in the digital space…
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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