GECs

Life’s OK digitally

Published

12 years ago

August 29, 2013

When Harvard wizkid Mark Zuckerberg launched facebook in 2004, he never imagined it would ignite a revolution in terms of the way people communicate and share information.

Indeed, social networks have emerged as the next big thing after email and the Internet, and not just individuals and communities but even our television channels are happily jumping onto them for bettering their ‘connect‘ with the audience.

After demystifying the digital strategies of Sony Entertainment Television, Star Plus, Colorsand Zee TV, indiantelevision.com trains its lens on the endeavours of Life OK – Star India‘s sister channel – in this space.

For starters, Life OK‘s Facebook page boasts 1,293,603 likes and more than 63,600 people talking about it simultaneously.

We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms, says Ajit Thakur

The page is kept up-to-speed with pictures, videos, polls and all the hot gossip, and shares links with the official pages of various shows aired on the channel.

In a day and age when 140-character tweets more than news make headlines, the plots of Life OK‘s many soaps are also tweaked through fan tweets. The official twitter handle of the channel @LifeOKTV is abuzz with nearly 20,840 tweets from over 16,555 followers at the time of writing. With instant reactions and feedback the staple of twitter, Life OK makes the most of this platform with timely tweets and re-tweets.

To cite an example, the channel created, #ThePerfectBachelor, for its upcoming reality show The Bachelorette India – Mere Khayalon Ki Mallika and garnered more than seven million impressions. So much so, the hash tag found its way to the numero uno spot on India trends, that too within half an hour of the beginning of the contest. It was only the second Indian show to trend for 21 hours.

#ThePerfectBachelor hash tag garnered more than seven million impressions

Life OK is aware that for a general entertainment channel, video uploads draw the most traffic. And so, it launched its official YouTube channel in December 2011, and has since uploaded 5,000-odd videos. Viewers can watch the latest episodes of top-rated properties like Mahadev, Shapath andSavdhaan among others.

To top it all is Life OK‘s official website http://www.lifeok.com/. As the channel‘s mainstay, the website aims to use all its other platforms to draw more and more traffic.

It is easily the hub of Life OK‘s online activities with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section. There‘s also the shows schedule for those who want to know what time their favourite show will be telecast during the day.

Says Life OK general manager Ajit Thakur: “Social media platforms are a great place to directly engage and interact with consumers. The idea is to leverage the various platforms to drive engagement and increase affinity towards our content. We also provide additional content specific to digital platforms for users who have supported us, or in facebook terms, ‘liked‘ us.”

The official Facebook page keeps its page up-to-date with pictures, videos, latest buzz and polls

This is not to say Life OK‘s engagement with its audience stops at social platforms. “We are constantly trying to connect with our audiences, be it through dialogue on social media platforms or sneak previews of our content. With every show and channel marketing campaign, our digital spends supplement the print and TV mentions, thus creating a 360 degree surround across media,” provides Thakur.

A shining example of the channel‘s 360-degree approach is the way it created the Laajo Ki Diary blog on four platforms including wordpress, blogspot, tumblr and Rediff before the launch of its show Gustakh Dil. The blog gets updated with new posts on a day-to-day basis, keeping viewers abreast of what‘s happening on it.

The website is decked up with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section

But how does the channel promote its online presence? “We have a dedicated digital content and marketing team, who focus their energies on creating interesting content for the digital audience. We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms,” replies Thakur.

Just in case you‘re wondering which platform gets the most traction, Thakur isn‘t very helpful. “Each platform delivers a specific objective while facebook is a great place for fans to engage with us, consume rich media content and share with friends; twitter being much more time-sensitive, helps create buzz about relevant topics and shows at the right time. YouTube on the other hand is a great platform for users to sample our content (mostly short form content) and also drives digital monetisation,” he says.

Well, talk about the channel being omnipresent in the digital space…

Related Topics:Ajit Thakur GECs Hindi Life OK prime time social media Star India

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GECs

Aparna Ramachandran joins Zee as EVP and head of network digital

Published

1 week ago

January 29, 2026

indiantelevision.com Team

MUMBAI: Zee Entertainment Enterprises Limited has appointed Aparna Ramachandran as EVP and head of network digital, signalling a sharper focus on strengthening its digital and streaming ecosystem.

Ramachandran joins Zee from Balaji Telefilms, where she served as head of digital originals, leading content strategy and production for the company’s digital platforms. She announced the move on LinkedIn, marking a new chapter in her career spanning more than 15 years across media, entertainment and technology.

Her professional journey includes senior roles at Viacom18 Media, Viu, FremantleMedia, Miditech, BigSynergy, BBC Worldwide, CNBC-TV18 and Bloomberg UTV. She began her career in 2005 as a software engineer at Infosys before transitioning into media and digital content leadership.

With experience across streaming media, broadcast television, content development, digital strategy, project management and video production, Ramachandran is expected to play a key role in shaping Zee’s network-wide digital growth and content innovation.

GECs

Zee TV launches on Samsung TV Plus with live German subtitles

Published

2 weeks ago

January 27, 2026

indiantelevision.com Team

London: Zee Entertainment has launched its flagship Zee TV as a live FAST channel on Samsung TV Plus across Germany, Austria and Switzerland, marking a first for South Asian television in Europe with round-the-clock live German subtitles.

The move takes Zee TV beyond its core diaspora audience and into the German-speaking mainstream, offering dramas, reality shows and family entertainment without subscriptions or language barriers. For FAST platforms, it sets a new benchmark in accessibility and scale.

Amit Goenka, president, international and digital businesses at Zee Entertainment, said the launch marked a turning point in the company’s global strategy.

“Zee TV Germany is a flagship launch and a defining moment in our journey to make entertainment truly borderless. By going live on Samsung TV Plus with 24/7 German subtitles, we are breaking language barriers and setting a new international benchmark for FAST streaming,” he said, adding that the partnership reflects Zee’s ambition to lead the FAST revolution through innovation and technology.

The rollout builds on the strong regional presence of Zee One and Zee5, both of which have cultivated loyal audiences across the DACH markets. The live FAST model now closes long-standing access gaps, particularly for younger diaspora viewers and first-time German-speaking audiences.

Samsung TV Plus said the partnership deepens its content portfolio in the region. Benedict Frey, country lead DACH and Benelux at Samsung TV Plus, said the addition strengthens its South Asian offering while widening appeal.
“Launching flagship Zee TV on Samsung TV Plus brings even more premium South Asian entertainment to our customers. Making this content available with live German subtitles is a meaningful step in serving diverse audiences and enriching the viewing experience,” he said.

Samsung TV Plus is Samsung’s free ad-supported streaming service, offering hundreds of live channels and on-demand titles across Samsung TVs, Galaxy devices and smart monitors.

Zee already commands a strong digital following across Germany, Austria and Switzerland, with social platforms engaging hundreds of thousands of viewers. The live FAST launch is expected to amplify reach and drive appointment viewing at scale.

Zee TV is now available exclusively on Samsung TV Plus in Germany on channel 4210. With this launch, Zee TV Germany becomes the group’s ninth channel in Europe.

The signal is clear: FAST has gone mainstream—and Zee has arrived early, translated and ready to scale.

GECs

Sri Adhikari Brothers officially rebrands itself as Aqylon Nexus

Published

2 weeks ago

January 27, 2026

indiantelevision.com Team

MUMBAI: Sri Adhikari Brothers Television Network has formally adopted a new corporate identity, rechristening itself Aqylon Nexus Limited after receiving clearance from the ministry of corporate affairs.

The company has informed the Bombay Stock Exchange that the MCA has approved the change of name, with effect from January 23, 2026. The update was disclosed in compliance with Regulation 30 of the Securities and Exchange Board of India’s Listing Obligations and Disclosure Requirements Regulations, 2015.

Confirming the approval, the company said the ministry had cleared the transition from Sri Adhikari Brothers Television Network Limited to Aqylon Nexus Limited following the necessary regulatory process.

Aqylon Nexus said it has begun the formal exercise of replacing the old name across statutory filings and regulatory records. The broadcaster added that it is coordinating with relevant authorities and departments to complete the transition.

Under Section 12 of the Companies Act, 2013, the MCA has directed the company to continue displaying its former name alongside the new one for a period of two years.

Founded in 1994 and based in Mumbai, the company has been a long-standing presence in India’s television and content ecosystem. The rebrand reflects a repositioning effort as the media and entertainment sector undergoes rapid consolidation and structural change.

The legacy name remains on paper—for now. The business, however, is clearly turning the page.