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Thums Up, Being Human & AIF launch “VEER”

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MUMBAI: Living up to its toofani message of unleashing the potential within, India’s most iconic brand Thums Up has come together with brand ambassador Salman Khan’s Being Human Foundation and CNN-IBN to launch Campaign VEER – Unleashing the Inner Potential of Persons with Disabilities. With the American India Foundation (AIF) coming on board as Implementation Partners, VEER is set to be a two-month long media campaign showcasing case examples of Persons with Disabilities (PwD) who have succeeded in their endeavors on the strength of their self belief, despite environmental and attitudinal barriers.

The initiative aims to reach out to more than 1000 PwDs with skill training and employment opportunities and will also raise advocacy on issues revolving around inclusiveness, employability of PwDs and workplace accessibility. In its first phase, this special campaign aims to collect funds to train and economically empower at least 1,000 PwDs.

Speaking about the campaign, Salman Khan, Founder of Being Human and Face of Campaign VEER said, “Together with Thums Up, Being Human has launched Veer, a campaign that recognizes the potential of differently abled individuals and provides them with a level playing field. We are thankful to CNN-IBN and AIF for their support”.

 

Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat, said, “We at IBN Network firmly believe that journalism has to be truly inclusive. As part of this commitment, we are very proud to announce VEER in association with Thums up, American India Foundation and Being Human.”

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VEER will address challenges such as inclusive education and employment, skill training and development, and advocating for disabled-friendly technology. Towards this, several panel discussions are set to be held with participation from the who’s who from  government, corporate, NGOs, policy makers/ think tanks and donors of the campaign to discuss on the way forward to empower the ‘specially-abled’ of the country. Key takeaways from these discussions would be compiled into a ‘Vision Document’ and presented to the government.

AIF will impart vocational training to these individuals and ascertain their requirements so that they can be made job-ready. As outlined by AIF, INR 7,500 is all it takes to train an individual with disability to make him/her employable.

Speaking about the initiative, Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola India said, “Thums Up as a brand believes that everybody has the potential within, it’s just that one needs to nudge himself and take the leap of faith that can change his reality. In continuation with the same belief, through the campaign VEER, we would like to offer specially abled persons a platform to unleash their own potential. We are very glad that partners like CNN-IBN,  Being Human and American India Foundation have joined hands and we hope that together we will be able to make a positive difference”

Hemanth Paul, Country Director, AIF, said, “Irrespective of whether you are a person with disability or not, economic independence is a critical thing for everyone. We need to mould persons with disability from being a liability to an asset. At the American India Foundation, we have been working on the whole livelihood space for the last eight years to make such people financially independent.”

The launch episode of VEER will introduce the viewers to the idea behind starting this campaign and reveal how every Indian can get involved. On the show, eminent voices such as disability rights activist Javed Habibi; actor-activist Rahul Bose; Deepak Jolly, VP Communication & Public Affairs at Coca-Cola; Hemanth Paul, Country Director, AIF; para table-tennis champion Suvarna Raj; and Pankaj Dubey, MD, Polaris India, will discuss the need for a campaign like VEER.

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The series with four episodes will run in conjunction with digital platforms. A dedicated call centre- 0120-4019191, a website – www.theveer.in, and a mobile app – VEER has been set up to enable people to make contributions. One can also send an SMS, ‘VEER’ to 51818 to know more about the initiative and make individual donations.
 

Don’t forget to watch the special series on

Saturday, 25th January at 2:00pm and 10:30pm (R), Sunday, 26th January at 12:00noon and 6:00pm (R) on CNN-IBN and Saturday 25th January at 1:00pm and Sunday, 26th January at 6:00pm (R) on IBN7

News Broadcasting

Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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