Connect with us

GECs

&TV strengthens weekend programming with So You Think You Can Dance

Published

on

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) is all set to take entertainment levels one notch higher with its channel &TV. After airing shows like India Poochega Sabse Shaana Kaun?,  Deal or No Deal and The Voice,  &TV is all set to kick start another exciting Indian adaptation of American dance reality show So You Think You Can Dance – ‘Ab India Ki Baari’ . To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

With 14 Emmy awards, 26 localized productions representing 35 different countries, the show will be aired from 24 April on Saturday and Sunday at the 8.30 pm time band. Produced by Endemol Shine India SYTYCD will witness an epic battle of Street and Stage style dance for the very first time on Indian Television. The two styles will battle it out and give all that it takes for the ultimate supremacy title on the dance floor.

Maruti Suzuki’s Alto K 10 has been roped in as the presenting sponsor for the show. Apart from this, the channel has also brought in Chings’ Secret and Yepme.com as co-powered by sponsors and Priyagold as special partner for the show.

Leading the judges’ panel will be the epitome of grace and panache – Madhuri Dixit along with the national award winning choreographer – Bosco Martis and an encyclopaedia in dance and style – Terence Lewis.  While Bosco will represent the street styles of dancing, Terence will represent the stage styles.  Mouni Roy of the Naagin fame and the charming Rithvik Dhanjani are the hosts of the show.

Speaking with Indiantelevision.com, &TV business head Rajesh Iyer said, “We have been evaluating dance shows and So You Think You Can Dance is one of the leading dance shows that has been around in 35 nations now. The format brings forth an immense concept where the contestants are classified into two groups as per their style of dancing – Street and Stage. The ultimate winner from a gruelling Street v/s Stage Gala rounds will be chosen under the guidance of an esteemed jury. We believe that the show will give a new momentum to weekend television viewing experience.”

Advertisement

“We have to look at the overall strategy and So You Think You Can Dance tactically fit well with the 8.30 slot. Therefore we decided to take that particular time band to get more traction,” revealed Iyer.

He further added, “We are targeting family audiences because we are bringing something that is so inherent to Indian families which is their love for song and dance. Obviously youth is a very substantial part of our target audience and we want them to watch the show as well.”  

After The Voice, Deal or No Deal, this is the third show that Endemol is producing for &TV. Speaking about the expectation from the show, Endemol Shine India COO Abhishek Rege said, “It’s been a biggest dance format and it’s been there for the last 13 years now. Even in India some of the shows have drawn inspiration from this and it was high time to get this show in India. I am glad that &TV actually thought about it.  Aside from showcasing superlative content and talent, audiences will get to see a lot of dance variety on one platform. It is really good bet to have and we all are sure that it will succeed. With SYTYCD we would actually be able to take ratings averages of &TV also higher. We are sure that it will create a buzz around the dancing fraternity.”

With a 360 degree marketing blitzkrieg planned pan India, &TV is certainly looking at engaging consumers across various touchpoints. The campaign emphasizes on Ab India Ki Baari highlighting that the country is now ready for the ultimate battle of Street v/s Stage on the lines of the global format.

The original show was created by American Idol proytducers Simon Fuller and Nigel Lhgoe and is produced by Core Media Group’s 19 Entertainment and Dick Clark Productions. The channel has acquired the rights of the global dance reality format SYTYCD from Dick Clark Productions. In the US, the contract for SYTYCD was recently renewed by Fox for a 13th season, which is slated to go on air on 30 May.

Advertisement

 

GECs

Sun TV posts steady revenue, profit dips amid rising costs

Published

on

CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

Advertisement

Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

Advertisement
Continue Reading

GECs

SPNI hires Pradeep M with responsibility for standards and practices in the south

Published

on

MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

Advertisement

As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

Continue Reading

GECs

Colors Gujarati rolls out two new shows from 2nd February

Published

on

MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD