GECs
PEMRA Indian content ban to impact broadcasters
MUMBAI: 21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into effect.
The authority’s order is directed at all FM radio licence holders, landing right holders, and satellite television channels operating in Pakistan. Most TV and FM Radio channels air substantial amount of Indian content, sometimes going up to as much as 50-60 per cent. That was trimmed down to six per cent following the Pakistan crackdown in September, when the old regulation promulgated during General Pervez Musharaff’s reign was activated. And now, the latest order has reduced that to zero.
However, PEMRA, in its order, says that Pakistan’s TV and FM radio services can continue to air up to 10 per cent foreign content from nations other than India. The authority has threatened defaulters with punitive legal action.
Pakistan’s No 1 TV show was Indian import Naagin which was aired by Filmazia and helped its rise in the ratings pecking order while shows such as Yeh hai Mohabbatein helped boost the viewership of channels such as Urdu1 and shows such as Kumkum Bhagya were rated highly on Geo Kahani. Among leading entertainment channels in Pakistan are: Colors, HumTV, Ary Digital, PTV Home, Geo Entertainment, APlus, ATV and Geo Kahani.
According to Pakistan TV executives, the impact of banning Indian content is going to be felt by India’s music labels and TV channels. “Close to about Rs 25-30 150 crore of exports are going to vanish for Indian music and TV companies,” says an industry observer.
However, they expect the official ban to continue for only a while, once the political heat between the two nations cools down. “We have already requested that Indian broadcasting companies from whom we have acquired the content to understand this force majeure which has been put on us,” says a Pakistan TV executive. “It is an act of the government over which we have no control, and we have to comply. Of course, our viewers are not going to be happy with such a sudden call to action and their favourite Indian TV shows going off just like that, and our ratings will probably drop. But, we have to deal with it, positively as, it is in the two nations’ interest.”
In the meanwhile, Pakistan channels are looking at filling the gap created by Indian content going off-air with Turkish and American content.
Among the Indian TV networks which will feel the brunt of the ban include Viacom18, Zee TV, Sony and Star India.
Of course, music labels will also feel the impact, but to what extent was not clear at the time of writing.
The point of concern is whether the Pakistani ban will lead to a spurt in piracy of Indian content online and offline. “This is what Pakistan probably has in mind,” says a media specialist. “The official ban will lead to revenue losses on account of trade, but the piracy losses could probably be in multiples. And if Pakistan so desires it can magnify the problem.”
(Updated on 20 October; the figure of losses that Indian broadcasters would suffer was upped to Rs 150 crore after discussions with broadcasters and theatrical film distributors.)
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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