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Music and Youth

MTV India and Center Fruit team up to launch ‘Comedy Base Camp’

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Mumbai: There is nothing in this world as mood uplifting as a laugh or good sense of humor. Keeping this as the crux, MTV India has partnered with Perfetti Van Melle India’s (PVMI) gum brand Center Fruit –  to announce a talent hunt for the world’s highest-ever comedy show to be held near Mount Everest Base Camp in 2022.

As a part of the association facilitated by Wavemaker, MTV India and Center Fruit launch a co-branded comedy talent hunt show starting 20 July. Hosted by the quick-witted Cyrus Broacha, the episodes will go on air on television later this year.

Scheduled to be promoted extensively on MTV India’s and Center Fruit’s official digital assets, the talent hunt will give viewers a chance to send in their entries to participate in the show, the channel said in a statement. Of all the entries received, selected five candidates will get an opportunity to trek to the base camp and compete for the winning title in the 2022 grand finale which will air on MTV India. The ultimate winner will receive the trophy as well as cash prizes, it added.

“The comedy scene in India has grown tremendously over the last few years, but there is immense untapped potential yet,” PVMI’s marketing director, Rohit Kapoor said. “We coupled the trend of consumers indulging in a spot of comedy in their everyday lives with the natural fitment of humor as a key component of Center fruit’s brand philosophy of Mood Ting Tong (Mood upliftment) for this latest adventure. And what better platform for partnership than MTV India that understands what makes young India tick. Our association with them to offer consumers this opportunity is another collective effort to bring joy and recognize hidden talent from across the country.”

“Over the years, MTV India has forayed into the passion points to create content that resonates with the youth of India,” Viacom18’s head-Network sales, Mahesh Shetty said. “As a youth-centric brand and an effective partner of choice, MTV India has been instrumental in providing the right platform to engage with the youth and provide them with an opportunity to showcase their talent. Our collaboration with Center Fruit to launch ‘MTV-Center Fruit Comedy Base Camp’ is a step further in recognizing and giving the youth an opportunity to bring forth their hidden talent. We are happy to partner with them for a unique concept that is sure to tickle the funny bone of our audiences.”

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Music and Youth

Mumbai gears up for the ultimate Global Youth Festival this December

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MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.

Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.

The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.

But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.

Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.

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After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.

Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
 

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Music and Youth

Reality Ranis swap jungle for shore as Season 2 drama washes ashore

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MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.

Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.

The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.
 

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Music and Youth

Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi

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MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.

Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.

Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”

The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.
 

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