GECs
Life OK to take ‘Comedy Classes’
MUMBAI: With high ambitions and the passion to reach the top, Life OK EVP and general manager Ajit Thakur, plans to achieve it all sans the sure-to-succeed saas-bahu soaps. “Though Life OK is not the staple diet of viewers, but whenever they want something different, they are most welcome,” he says.
After exploring crime, thriller, domestic violence through its shows, the channel is ready to tap the genre, which Thakur believes is not much explored in India – comedy.
Christened ‘Comedy Classes’, it promises to add a smile on the face of its viewers by taking them back to the classroom. Produced by Optimystix, the new show is a sitcom about an acting school called ‘Ache Din Institute’ with a crazy bunch of teachers and students.
The class consists of mad teachers such as Krushna, the flamboyant, flirtatious and artful acting coach who is a struggling actor himself and does odd jobs for a living. Bharti plays the dance instructor, whose contemporaries include Saroj Khan and Farah Khan. She has invented her own moves and grooves like Bharti-Natyamand Gambra (a mix of garba and bhangra).
The ‘Kanjus’ but romantic old music master Sudesh who never misses a chance to mix two songs to create his ‘original’ compositions and the inimitable Urdu expert from Pakistan, Shakeel Siddiqui, who can speak no more than seven sentences in Urdu.
“We thought we will not make a sitcom with the unknowns, so we have got on-board the four best stand-up comedians to create a big impact,” says Thakur on the star cast.
Thakur informs that a recently-concluded survey conducted by the channel in Uttar Pradesh highlights that Indian men want more of comedy and crime. He believes that there is still so much one can do with the genre as today most channels only focus on either stand-up and drama comedy.
“We wanted to get the genre on board and we got a lot of ideas as well. But since most of them revolved around stand-up, we said no. We finally cracked the code and settled for a sitcom,” says Thakur while adding that 10 years ago sitcoms ruled the Indian television screens with shows like Yeh Jo Hai Zindagi (1984), Wagle Ki Duniya (1988) Zabaan Sambhalke (1993), Shrimaan Shrimati (1995), Office Office (2001) and many more.
Optimystix producers Vipul D. Shah and Sanjiv Sharma are confident that with a strong creative idea and powerhouse of talent, audiences will love its new age classes. “Comedy Classes is a very entertaining concept of mad teachers and students who will bring the house down with laughter through their weird classroom sessions,” say the producers.
It won’t be all laughing business, the channel has taken it seriously and at the end of each episode, there will be a small goodness message delivered to the viewers.
The new series will air five days a week at 10 pm from 7 October. It will be facing tough competition with properties like Aur…Pyaar Ho Gaya (Zee TV), Pyar Ka Dard Hai Meetha Meetha Pyara Pyara (Star Plus), Meri Aashiqui Tum Se Hi (Colors), Maharana Pratap (Sony Entertainment Television) and Chandrakant Chiplunkar Seedi Bambawala (Sab).
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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