MAM
Tanvee takes the star route as she joins JioStar’s marketing orbit
MUMBAI: Call it a cosmic career leap, Tanvee Meisheri has officially entered the JioStar universe. The seasoned marketer, who has spent over a decade shaping brands across FMCG, banking, retail, and consumer goods, has joined JioStar as senior marketing manager, marking a high-voltage new chapter in her already stellar trajectory.
Based in Mumbai, Meisheri stepped into the role in October 2025, where she will drive the growth of JioStar’s Linear TV vertical through innovative marketing interventions and category-building efforts. It’s a move she describes as carrying forward “lessons, values, and friendships” into one of India’s most rapidly scaling media and entertainment powerhouses.
Her ascent to JioStar comes after a packed three-and-a-half-year stint at Unilever, where she most recently served as assistant brand manager for home care. From March 2025 to October 2025, she spearheaded brand crafting, design, and innovation for the company’s laundry portfolio, sharpening her expertise in consumer-centric product development.
Before that, she spent 2 years and 10 months shaping the fortunes of one of India’s most loved pantry staples as assistant brand manager at Kissan. There, she worked on sauces and spreads, drawing on deep consumer insight to deliver the right product-marketing mix, category innovation, and advertising strategies that made everyday eating effortless and joyful for millions of Indian households.
Her Unilever innings was preceded by a high-impact role at Godrej Consumer Products ltd, where she served as assistant manager for innovation between September 2020 and June 2022. Her work spanned hair care and air care categories, with a strong focus on identifying need gaps, mapping insight-led opportunities, and shaping products that could solve consumer problems current offerings hadn’t cracked.
If her FMCG roles polished her innovation credentials, her retail-sector experience sharpened her business acumen. At Future Consumer limited, Meisheri helmed Voom detergent as brand lead from February 2019 to September 2020, where she created the brand identity and launched 10 SKUs in 1,500 stores and on Amazon within just three months. She also drove P&L objectives, led cross-functional coordination across packaging, VM, NPD, SCM, sales and planning teams, and delivered both brand awareness and business growth across India.
Her marketing roots trace even further back to Axis Bank, where from June 2015 to January 2017, she managed social media marketing across brand and ROI-led campaigns. From steering campaigns during demonetisation, to spearheading the Buzz Credit Card launch and the Young Bankers Programme, to conceptualising Axis TV across 4,800 branches, she stitched together some of the bank’s most visible digital and offline brand projects. Her work even earned her a DMA Asia Silver award for Best Use of Print Media in 2017.
She began her professional journey in advertising at Greysell Marketing Promotions, working her way from Client Servicing (2011–2012) to senior account manager (2012–2015), handling marquee accounts including ICICI Bank, Viacom18, Sony MSM, Marico and JSW. Notably, she acquired 10 new SBUs from existing clients and 4 new accounts delivering Rs 50 lakh worth of additional business in a single year.
Alongside her professional ascent, Meisheri has continued investing in education, currently pursuing the executive general management Programme at IIM Ahmedabad (2025) after completing her PGDM in Marketing from Welingkar Institute (2017–2019).
With her move to JioStar, Meisheri steps into a media ecosystem undergoing rapid reinvention and she brings with her a rare blend of FMCG rigour, digital agility, innovation depth, and brand-building insight.
From managing detergent SKUs in 1,500 stores to navigating campaign storms during demonetisation, her career has already spanned categories, crises, and consumer cohorts. Now, as she enters the JioStar constellation, one thing seems clear: Tanvee Meisheri isn’t just joining the stars, she’s set to become one.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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