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Realme introduces its new visual identity system and logo

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MUMBAI: Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

The "R" logo in “Realme Yellow” designed by Eddie Opara, partner and chief designer at world-renowned design consultancy Pentagram, is an artistic and impactful representation of both the Realme brand identity and its vision of being ‘Proud to be Young’, which the brand hopes will become a symbol of youth culture around the world. Realme will be rolling out its upgraded brand image across all channels starting from today.

The Brand Visual Identity upgrading comes as Realme is poised to make a strong entry into more markets around the world, where it will reach out to younger groups and accelerate growth. Very soon, Realme's new "R" logo and smartphones will launch across Southeast Asian markets including Malaysia, Thailand, Philippines, Cambodia, countries in South Asia, Middle East and North Africa. The new "R" logo will be a symbol of the brand’s powerful recognition of young people’s need for individualization and self-expression. It will differentiate Realme’s experience in offering smartphones and will become an icon for young people around the world.

The new Visual Identity is a people-oriented design featuring original aspiration and absolute self-expression. Upgrading the new Visual Identity and Logo, the brand has adopted a more concise and universal letter shape, which was inspired by the observation of human behavior and actions when they are using smartphones. It is a combination of a human-figure and the uppercase “R”from “Realme” which conveys one of the brand’s design concept as being people-oriented.

In the design, there are merged circles, squares and trianglesforming a nested uppercase “R” and lowercase “r” where the uppercase “R” signifies the original aspiration of “Realme” in providing the youth with quality products they need and lowercase “r” signifies young people’s true selves. This uniquenesting and blending design conveys Realme's vision of sharing pride in being young with young people, while the hidden arrows point to the deep connection between Realme and young groups and their direct goals as well as absolute strength of taking challenges.

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The upgraded Visual Identity system and Logo are all based on vibrant golden yellow. This specific color, called "Realme Yellow", represents power, style, modernity and youthfulness; as well as positive connotations in both Eastern and Western cultures, such as positivity, optimism, friendliness and emotional energy, wisdom, harmony, prosperity. The main auxiliary color, gray, represents professionalism, calmness, and inclusiveness;and will be used with other auxiliary colors including classic black and white, and a light gray tone, in Realme's overall brand Visual Identity.

Showing his pleasure in rolling out the new Visual Identity, Realme CEO and founder Sky Li said, “As a global, youth-facing smart phone brand, Realme is continuing to introduce new products that feature stylish design and a powerfulperformance. At the same time, Realme hopes to create a symbol for young people through the new brand logo – one they can identify with, and where they see a visual symbol of their emotional identity and belonging,”

“Realme's new brand visual identity system and logo will be key to providing self-expression and satisfaction for young people around the world:we define this as unique, trend-setting, self-loyalty, and personalized consumption that meets emotional needs." He added.

Sharing his thoughts on the new Visual Identity launch, Realme India, Chief Executive Officer Madhav Sheth said, “As a young brand, Realme has witnessed a remarkable journey till now. We have always tried to connect with the youth of the nation by providing them the best of everything with ‘Power meets Style’ moto. We believe that the new logo will be a major tool in connecting with the youth going forward with it’s classic combination of vibrant colors and unique style.”

Established in May 2018, Realme aims to provide young people around the world with smartphone products that combine powerful performance and stylish design. The brand gives young people experiences that integrate “technology” and “style” to recognize and satisfy their deep desires for personalization and self-expression. By November 2018, the half-year-old brand will expand its business to 7 countries in Asia. With 4 smartphone products launched globally, Realme is quickly building a strong following community among young consumers. The brand is set to become the fastest growing brand which has already made 3 million sales in total.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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