Brands
Lenskart sharpens its vision as Meller and Pop Mart join the frame
MUMBAI: Lenskart is clearly looking at the future through a fresh pair of lenses bold, playful and dripping with pop-culture swagger. The eyewear giant has announced the launch of Barcelona-born Meller in India while also unveiling a creative global partnership with Pop Mart, signalling an ambition to build a modern, culturally driven House of Eyewear Brands.
And the first taste of that creative fusion lands internationally: the Pop Mart x Lenskart collection will debut in Singapore in the first week of December, rolling out online and in select stores. Expect character-driven designs crafted for consumers who treat eyewear as both accessory and attitude expressive, collectible, and unmistakably fun.
Lenskart is no stranger to fandom-led frames. Its slate of cultural collaborations already includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman and Batman, each one designing eyewear through storytelling rather than template.
The Pop Mart partnership extends that creative universe, tapping into global toy culture’s love for character-led fashion. For Lenskart, this isn’t just product, it’s a design playground for what the new generation wants to wear on their face, literally.
Founded in Barcelona, Meller has exploded across Europe and the U.S., powered by its bold silhouettes, street-inspired palettes, and a youth aesthetic that balances edge with accessibility. With over 700k followers and a thriving community, the brand is one of Europe’s most influential D2C eyewear labels.
Now entering India, Meller will be available both online and across Lenskart’s retail network starting with ~500 curated stores chosen via GeoIQ intelligence, mapping high fashion-affinity catchments across the country.
Lenskart’s evolving portfolio now includes John Jacobs, Owndays, Meller, and a suite of character collaborations from Dragon Ball Z to Pop Mart, forming a design-led premium ecosystem crafted around individuality and global style cues.
On the tech front, it is also partnering with Tokai and Rodenstock, both known for high-precision lens innovation signalling that design and technology will grow hand-in-hand.
“Our customers inspire every decision we make… Meller’s bold aesthetic and strong community make it a wonderful addition to our House of Brands,” said Lenskart co-founder & CEO Peyush Bansal. He added that collaborations like Pop Mart allow the brand to “bring moments of play, imagination and collectability into eyewear”.
His broader vision is clear: Lenskart sees itself not merely as a retailer but as an enabler for the next generation of eyewear brands, giving them distribution scale, a full-stack supply chain, and a platform that already spans India and beyond.
Backed by Lenskart’s manufacturing muscle, design ecosystem and technology capabilities, partner brands can now plug into a system built to scale. It’s the same model that has made multi-brand eyewear platforms reshape global eyewear trends and Lenskart clearly believes India can be the next epicentre.
With Meller’s youth edge, Pop Mart’s cultural playfulness, and Lenskart’s distribution footprint, the company is steadily assembling a premium portfolio that mirrors how young consumers shop: visually, emotionally, and globally.
As the eyewear market shifts from function-first to culture-first, Lenskart seems determined to keep its eye firmly on the style horizon and ensure the world sees the change coming.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
MAM2 months agoBest Lightweight Sunscreens for Daily Use in India
-
AD Agencies1 month agoDivya Parkhi steps into client lead role at WPP Media
-
MAM3 months agoKapil Sethi joins Network18 as head of technology
-
Digital2 months agoWebinar unpacks how influencers turn attention into action
