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Ed-tech platforms reap gains during lockdown

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MUMBAI: When you are cooped up in your home courtesy the Covid-19 lockdown, you can spend your time cribbing or carping or learning a new skill by signing up with an online platform to make up for a gap you did not learn in university or school. It looks like Indians are preferring the latter, if one goes by the flurry of signups with education or edtech platforms. Signups aside, learners are also getting glued for longer on online courses daily at about 45 minutes as against 20 minutes prior to the explosive spread of the COVID-19 virus.

Take the case of the Ronnie Screwvala-backed upGrad which took front page ads in mainline newspapers earlier this year.  According to its co-founder & chairman Mayank Kumar, the inflection point commenced in the second last week of February. Says he: “From that week (17-24 February) onwards, we started witnessing exponential traction towards our platform. In the last week of February, leads (interested learners / prospects) increased by around 34 per cent compared to the week before. In the first week of March, our interest went up by 75 per cent as well.”

Additionally, discloses Kumar, the programme completion rate at upGrad is 80 per cent as of now, which is relatively high and he is quite certain that it is going to increase, as online education is no longer an option but becoming mainstream.

Unacademy too has seen an eye popping uptake of its services. It recorded a whopping one billion minutes of watch time in the month of March across its platforms and YouTube channels.

“We announced over 20,000 free live classes on the platform to ensure learners’ education is not obstructed amidst the COVID-19 crisis. We also opened up our platform for all educational institutions such as schools and colleges to conduct live classes for their respective students,” says Unacademy VP marketing Karan Shroff. “The number of new enrollments increased considerably during the month of March. We witnessed an increase of 110 per cent in new subscribers leading to over 1.5 million learners learning on the Unacademy platform, since the beginning of March.”

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Karan highlights that even searches for competitive courses like SSC, bank and railway entrance exams, UPSC have multiplied manifold.  Users are logging on to the platform to improve their knowledge of subjects and learn how to improve their exam scores through mock tests, quizzes, and feedback from educators.

Schoolguru Eduserve founder & CEO Shantanu Rooj noticed some behavioural changes amongst the students as the daily logins have gone up by 2.5 times. He also highlighted that the app downloads have gone up, an indication that those who had earlier procrastinated their studies are completing them now. The participation in the virtual sessions has gone up. Course completion rates have also increased.

He adds: “We have onboarded about 4000 new paid students for the degree programmes in March over and above our current 200,000 students. We have seen about 12-15 per cent of daily active users to monthly active user ratio."

Simplilearn CEO Krishna  Kumar says the subjects which are traditionally popular like  data science and cyber security have gained importance during this lockdown.  There is a lot of uptake in the enquiries. “We have close to 10,000 enrolments in regular months. March was also pretty much the same. The real testing time is going to be April when the lockdown was extended. The last few weeks of March were challenging as people were still adjusting to the reality. April onwards we are hoping for an increase as people are sitting at homes they have more time.”

At upGrad the domain of data science is the most popular, followed by digital marketing. Areas of machine learning (ML) and natural language processing (NLP) are also popular considering the current workforce. According to Mayank Kumar, the digital macro-trend, coupled with an increase in usage of data, is going to now drive the workplace ecosystem.

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He further adds: “We had brought global MBA programmes to India towards the end of February with Deakin University and Liverpool Business School, which eventually got popular in the following month. Both the programmes are seeing interest amongst working professionals, and around 50,000 individuals and counting have shown interest so far.”

Experts believe that the current environment is a net positive for online education. It took a global pandemic to bring online education into the mainstream, which has otherwise played second fiddle to the offline model.

Upgrad's Kumar elaborates: “Two to three weeks ago (in March), we used to get 2,500 enquiries a day, but there has been a 50 per cent upside with over 3,800 enquiries per day.”

“Additionally, in Q4 upGrad recorded over 100 per cent Q-0-Q jump, as it expanded its portfolio twofold in the last quarter by adding new programmes under its management and data verticals. With our outcome-based learning approach, which comprises deep subject knowledge, finest university credentials, strong mentorship and finally steadfast placement support, upGrad is in a position to command the highest ARPU of Rs 2.4 lakh in the Indian online education sector,” he adds.

In March Unacademy witnessed a significant rise in the number of daily active users and also a sharp increase in the views per week. The daily active users increased to around 500,000 per day and viewers per week for the free special classes increased by 150 per cent.

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At Simplilearn enquiries have grown by 30 to 40 per cent. On a quarterly basis they have 50,000 monthly active users. However, at present 75,000 monthly active users are scouring the platform for upskiling themselves.

Simplilearn and Schoolguru are opting for LinkedIn and other social media sites as the best medium to promote their content. Schoolguru is also using direct e-mail marketing and PR as marketing platforms. This apart, the edtech platforms are also using events (both physical and digital) sporadically and participating in several industry events and rolling out  reports and whitepapers from time to time.

Shroff says: “Our marketing efforts are focused on supporting this business vision and helping learners stay focused and prepare for their dream exams, even during this crisis. As part of these efforts to help build awareness that learning never stops with Unacademy, we are running our "Let’s Crack It" campaign on TV and other digital formats.”

Unacademy recently launched the second edition of Legends on Unacademy – a programme for   learners where they bring well-known personalities to teach live classes on the platform. In this edition, they have Shashi Tharoor, Kiran Bedi, Virat Kohli and Anushka Sharma who will teach about international relations, crisis management, motivation, and determination, among other topics. In the first edition, that took place in early March, they had legendary cricketers such as Brian Lara, Bret Lee and Jonty Rhodes who took live classes on mental strength, dealing with failure, etc.

In order to create awareness during the lockdown period Schoolguru has offered its learning experience platform (Lurningo) free of cost for the first three months across various colleges and universities in the country.

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Indeed, Covid-19 has left deep scars across many sectors which have been locked down. But, for the edtech industry, it has been a boon of sorts. And the men behind it are probably glad, as it has helped accelerate their business plans. Which is clearly good news for the promoters and their investors.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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