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Deck the halls with IKEA’s ‘VINTERFINT’ collection

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Mumbai: Initiating a journey through the wintry wonderland, IKEA India’s new collection encapsulates the essence of the season, bringing forth a seamless blend between Scandinavian design and Indian warmth. The VINTERFINT collection encourages all to embrace the joy of the festive season with its exquisite range of decor, and accessories meticulously crafted to transform spaces into cozy sanctuaries. The collection consists of 200 plus products ranging from Christmas trees to decorative baubles and ornaments, to elegant glassware pieces and table runners. This collection is a one-stop shop to all your festive needs as each piece is a testament to IKEA’s commitment to and celebration of cultural diversity.

1) VINTERFINT Wall Decoration | Price- Rs. 699

The VINTERFINT wall hanging is a unique and versatile alternative to the traditional Christmas tree, offering a minimalist yet stylish approach to holiday decor. Crafted with wooden bamboo joints, its simplicity allows for various customization options. Whether you prefer a minimalist look with bare joints highlighted by a single strip of lights or a more festive appearance adorned with small baubles, the design accommodates diverse styling preferences. What makes this piece truly stand out is its adaptability. Beyond traditional decorations, one can explore unconventional ideas such as hanging photos or other personal memorabilia, allowing for a more sentimental and personalized touch to the holiday setup. This versatility opens up a realm of creative possibilities, making it an ideal addition not just for the main living area but also as an exceptional finishing touch in the guest bedroom during the holiday hosting season.

2) VINTERFINT Artificial Christmas Tree | Price- Rs. 3,990

This tree represents the epitome of convenience and everlasting charm. It radiates the season’s traditional green hue, signifying the holiday spirit, and serving as a timeless centerpiece for festive celebrations year after year. Crafted with immense attention to detail, it offers a needle-free guarantee and ensures a mess-free environment while exuding the authentic look of a real tree. What sets this tree apart is not just its lifelike appearance but also its practicality. Its design optimizes storage space, making it the ideal choice for those seeking both elegance and functionality. Place it wherever you wish, and start decorating!

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3) VINTERFINT Throw | Price- Rs. 2,190

The VINTERFINT Throw embodies the essence of everyday indulgence and comfort, elevating moments of relaxation with its softness and warmth. Crafted to offer a cocoon of coziness, this throw invites you to snuggle up on your sofa, providing peace and comfort amidst everyday’s hustle and bustle. Its plush texture and gentle embrace wrap you in a blanket of luxury, offering solace and relaxation as you unwind. What adds to the allure of this throw is its versatility; it seamlessly integrates with various decor styles, effortlessly enhancing the ambiance of any living space.

4) VINTERFINT Decoration Bauble | Price- Rs. 1,890

This collection of 12 ornaments is a delightful blend of elegance and festive charm, designed to enhance the beauty of your Christmas tree. Consisting of 4 sets of matching colours, each set boasts 3 distinct shapes, creating a harmonious variety that adds visual appeal to your holiday decor. These ornaments possess a surface texture remindful of powdered snow, evoking the nostalgic magic of a winter wonderland.

5) VINTERFINT Artificial wreath | Price- Rs. 1,190

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The decorative wreath is an incredibly versatile ornament that complements all settings within your home. It seamlessly adorns not just the front door but also the walls, windowsills, or can even act as a centerpiece on your table, evoking a festive ambiance wherever it’s placed. Despite being artificial, its realistic appearance mimics the freshness of natural plants without the concern of withering or fading over time.

6) VINTERFINT Cushion cover | Price- Rs. 449

The design of this cushion cover exudes a charm, resembling the intricate beauty of a snowstorm against a dark winter night. The woven pattern intricately captures the essence of swirling snowflakes dancing amidst the darkness, creating a mesmerizing visual effect. When placed on your sofa or any seating area, this cushion cover instantly becomes a stunning focal point, drawing attention and admiration.

7) VINTERFINT Artificial potted plant | Price- Rs. 799

This floral arrangement serves as a wonderful addition to infuse your home with a warm and cozy Christmas ambiance. Featuring vibrant shades of fresh red and evergreen, it effortlessly captures the spirit of the holiday season. The combination of these traditional Christmas colours evokes a sense of nostalgia and joy, instantly transforming any space into a festive haven. Crafted with quality and care, it serves as a timeless decoration that maintains its freshness and allure year after year. The choice of fresh red blooms and evergreen not only represents the classic colours of Christmas but also symbolizes life, vitality, and everlasting beauty.

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8) VINTERFINT Decoration, Santa Claus | Price- Rs. 999

Santa Claus holds a significant place in the hearts of many during Christmas, the presence of whom is synonymous with joy, tradition, and the spirit of giving. Beyond being a mere ornament, this Santa Claus figure embodies the essence of the holiday season, serving as a touch of whimsy and tradition to your home decor, while evoking nostalgia and creating a merry ambiance.

You can check the collection on IKEA India’s website or experience them in your nearest store.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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