MAM
Can Vitamin C Remove Dark Spots? Foxtale Breaks Down the Science
At Foxtale, skincare is built around solving real, everyday concerns with ingredient-first formulations that are effective yet gentle. One of the most common concerns we hear about is dark spots.
They may appear after acne heals, after a sun holiday, or gradually over time. You may think that they will disappear on their own. Weeks or months may pass, but there may be no improvement.
So, you may wonder does vitamin C remove dark spots, or if it’s just another ingredient that sounds good on paper? The short answer is yes.
Foxtale’s Vitamin C serum for dark spots is designed to work with your skin, not against it. Once you understand how it works and how to use it consistently to achieve the desired results, you can choose the best formula for your skin, including the best Vitamin C face wash.
How Vitamin C Helps Fade Dark Spots
Vitamin C works on pigmentation from multiple angles. It is also known as ascorbic acid. It is recommended for anyone with uneven tone, acne marks, or sunspots.
Reduces Melanin Production
Dark spots form when your skin produces excess melanin in specific areas. Vitamin C for dark spots slows down an Enzyme called Tyrosinase, which your skin uses to make melanin. Over time, the existing spots may appear lighter, preventing new ones from becoming darker.
Protects Against Sun Damage
Sun exposure does not just cause new dark spots. It also deepens the tone of the ones you already have. Vitamin C neutralises the effect of free radicals caused by UV rays. It protects your skin from daily damage by preventing further pigmentation.
Improves Skin Texture
Your skin appears smooth because Vitamin C boosts collagen production. Dark spots become less obvious before they fully fade.
Brightens and Evens Tone
Vitamin C breaks down clusters of pigment to avoid uneven tone. Your skin will start looking clearer with regular use.
Calms Inflammation
Inflammation can worsen your post-acne marks and pigmentation. Vitamin C’s antioxidant action helps calm this response, promoting faster recovery.
Which Vitamin C Serum Is Best for Dark Spots?
You may want to start using Vitamin C as soon as possible, but which Vitamin C serum for dark spots works the best? The answer depends on the formula, not just the ingredients. Foxtale formulates its Vitamin C products keeping stability, skin comfort, and performance in mind.
1. L-Ascorbic Acid: The Most Effective Form
Best for visible improvement in dark spots and pigmentation.
It is the purest and most researched form of vitamin C. It works by penetrating deep into the skin to reduce melanin production.
Ideal for oily, acne-prone, dry, sensitive, combination, and normal skin types when formulated correctly.
A concentration of 10–15% is effective for dark spots without skin irritation. It works better with stabilising technology that prevents irritation.
2. Packaging Matters
Vitamin C breaks down when it is exposed to air and light. So, the formula should be in dark or opaque bottles. Proper packaging preserves the serum’s efficacy until the last drop. Foxtale uses protective packaging to ensure the formula stays potent until the last drop.
3. pH Level
The serum requires a low pH (approximately 3) for L-ascorbic acid to function properly. It helps the ingredient absorb more effectively and improve pigmentation.
4. Supportive Ingredients
Vitamin C works better when it is combined with ingredients that support your skin.
● Vitamin E boosts antioxidant strength.
● Hyaluronic acid keeps skin hydrated.
● Niacinamide improves overall tone.
These combinations improve performance and make daily use comfortable.
How to Use Vitamin C Serum
You can achieve better results by using it correctly on your skin.
Step 1: Cleanse Your Skin
This is the basis of good skin. Wash away impurities, dirt, and oil buildup from your face. Using a gentle Vitamin C face wash from Foxtale helps prep your skin without stripping it.
Step 2: Apply the Serum
Use 3–5 drops of vitamin C serum. Pat it all over your face with gentle hands and massage it well on the areas with dark spots, but do not rub.
Step 3: Moisturise your skin
Apply a lightweight moisturiser to prevent dryness and support your skin barrier.
Step 4: Sunscreen Is Mandatory
Dark spots will not fade if your skin is exposed to sun without any protection. Always apply SPF 50 or higher during the day. Vitamin C works best when you pair it with proper sun protection.
Use vitamin C once daily for best results, preferably in the morning.
What Results Should You Expect?
Vitamin C isn’t an overnight fix. You may notice brighter skin within a few days, but dark spots take around 4–8 weeks to fade. You need to be consistent with it.
Progress slows down if you stop using it or skip sunscreen. You will notice a lot of improvement in your skin over time.
Conclusion
At Foxtale, the goal is simple, help your skin heal, repair, and glow at its own pace with thoughtfully formulated products. Many people wonder can vitamin C remove dark spots. The answer is yes, especially when you use a well-formulated Vitamin C serum and cleanser consistently.
It doesn’t bleach your skin or change your natural tone. It simply helps your skin return to a clear and natural version of itself. Dark spots take time to form, but take longer to fade. With Foxtale’s Vitamin C range and regular sun protection, patience pays off, and the results look natural.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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