MAM
Ogilvy names Lyndsey Corona US CEO in a bid to sharpen growth
NEW YORK: Ogilvy has tapped Lyndsey Corona as chief executive officer for the United States, putting a seasoned growth driver in charge of its offices across New York, Chicago, Washington DC and California. She will oversee advertising, PR, social and influence, customer experience and consulting, while steering talent, client value and market expansion. Corona steps into the role on January 1 and will report to Laurent Ezekiel, global CEO of The Ogilvy Group. She will also serve as executive sponsor for the agency’s Verizon business.
Ezekiel said Lyndsey has an instinct for connecting with clients, absorbing the complexity of their challenges and mobilising multidisciplinary teams to produce ideas that push businesses forward. He described her as entrepreneurial, versatile and primed to deliver both client impact and agency growth.
Corona said the strength of Ogilvy lies in the integration of all creative disciplines under one roof, powered by top-tier talent. She added that she is eager to partner with Ezekiel and the US leadership to unlock the next phase of the agency’s journey.
Corona brings more than 20 years of experience across global networks, holding companies and startups. She joined WPP in January as global growth lead for the Verizon account. Before that she was president and partner at independent agency Slap Global, where she landed AOR wins with SeatGeek, Petco and Eastern Mountain Sports and doubled revenue year on year. Her leadership helped Slap secure Effies Global Independent Agency of the Year and Ad Age Small Agency of the Year for two consecutive years.
She previously served as chief growth officer at McCann North America, where she also helped launch McCann Entertainment. Her earlier career included senior roles at TBWA New York, where she led business development and global work for Pernod Ricard and McDonald’s, and supported wins across brands including Kahlua, Planters and GlaxoSmithKline. Corona has also helped relaunch several agency brands such as Forsman and Bodenfors US, The and Partnership North America and 215 McCann San Francisco. Over the years she has advised marquee brands including McDonald’s, Microsoft, General Mills, Pernod Ricard and Puma.
Her mandate is clear: lift the agency’s momentum, sharpen its creative-commercial engine and push Ogilvy’s US business into a faster lane.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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