e-commerce

Immersive E-commerce: Elevating brands through interactive live commerce

Published

2 years ago

April 23, 2024

Mumbai: Immersive e-commerce is an advanced version of traditional e-commerce that specializes in offering clients a holistic and experiential journey with innovative use of technology. With time consumers are becoming more demanding and in such a scenario immersive shopping experiences can give the emerging e-commerce players a competitive edge to outperform their opponents and maintain customer satisfaction. There are numerous key areas that can help brands to harness the power of immersive e-commerce to increase the customer engagement.

Personalization and Customization

Immersive e-commerce affords a unique possibility to personalize the purchasing choice to satisfy the specific selections and requirements of the purchasers. Brands can create a bespoke delight that connects them with every shopper through the use of interactive capabilities along with virtual rooms, personalised product pointers, and live consultations.

By utilising data analytics and synthetic intelligence, manufacturers can attain insights into patron’s behaviour and preferences. This enables them to offer customized reports that cater to the particular needs of every patron, mainly to extend consumer pride and loyalty.

Building Community and Brand Advocacy

The interactive nature of immersive e-commerce offers the possibility to create a community amongst clients. Brands can leverage certain occasions, back-of-the-scenes glimpses, and interactive discussions to showcase the best of their products.

With the practice of cultivating the use of person-generated content, manufacturers can enjoy the energy of word-of-mouth advertising and reinforce their function in their target marketplace. This technique that prioritizes the network now not only effectively increases engagement but additionally sets the inspiration for lengthy-term emblem growth.

Seamless Integration of Social Commerce

The integration of social media structures and e-commerce has played a critical role in the emergence of immersive stay commerce. By combining stay streaming, social sharing, and on-the-spot shopping options, manufacturers can seamlessly integrate their immersive e-commerce experiences into leading social media channels.

This convergence offers purchasers an unbroken pathway to find out, interact, and transact in an identical environment, blurring the strains among amusement, social interaction, and purchasing. Brands can use the viral nature of social media to their benefit, increasing their reach, attracting new audiences, and building a devoted following.

Enhancing Brand Trust and Transparency

Transparency and authenticity are crucial for constructing a successful relationship between manufacturers and clients. Immersive e-commerce platforms offer an incredible opportunity for brands to showcase their products by revealing product information, production approaches, and real-time usage situations, which fosters an experience of belief and transparency.

In addition, immersive e-commerce permits brands to deal with purchaser queries in actual time, display product functions, and exhibit the human faces in the back of the logo, which further enhances the trust-constructing procedure.

Navigating the Regulatory Landscape

As the world of e-commerce becomes greater and more immersive, brands must be privy to and follow the rules and policies of interactive stay commerce. This includes protecting client data and using it responsibly, in addition to enforcing measures to prevent fraudulent activities or misleading information that might damage consumers.

By prioritizing moral alternatives, information protection, and clean verbal exchange, brands can lessen capacity dangers and establish acceptance as true with their customers. Immersive e-trade also offers a possibility for brands to demonstrate their dedication to accountable commercial enterprise practices with obvious pricing and product info, moral sourcing of substances, and sustainable production techniques.

The Path Ahead: Embracing Innovation and Adaptability

The future fulfilment of immersive e-commerce depends on crucial factors: innovation and flexibility. Brands that aspire to thrive in this area need to comply with these tips:

. Keep up with new technologies: Stay informed about emerging gear and platforms that may enhance the buying experience.

. Experiment with interactive features: Try out specific ways to interact with clients at some point of stay sessions or virtual occasions.

. Integrate easily: Ensure that immersive stories align with the overall logo message and values.

To correctly navigate the arena of immersive e-trade, brands should hold the tune of converting client behaviours, technological advancements, and market tendencies. This will enable them to make well-timed changes to their strategies and live applicable in a dynamic environment. Immersive e-trade offers a unique possibility for brands to stand out within the crowded online marketplace, connect with customers on a deeper degree and foster long-term loyalty.

However, brands need to keep in mind that fulfilment in this area calls for more than simply flashy visuals or state-of-the-art gimmicks. It’s about growing meaningful connections, know-how consumers desire, and delivering prices through personalised reports.

By embracing those principles and staying agile in their method, manufacturers can liberate the total capability of immersive e-commerce and achieve a sustainable boom in digital technology.

The author of this article is Woovly co-founder Neha Suyal.

e-commerce

Comet makes e-commerce debut on Myntra with 40 sneaker styles

Published

6 days ago

February 6, 2026

indiantelevision.com Team

BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.

The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.

Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.

Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.

Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.

e-commerce

Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent

Published

6 days ago

February 6, 2026

indiantelevision.com Team

SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.

Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.

AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.

Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.

Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.

For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.

Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.

President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.

The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.

e-commerce

Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare

Published

7 days ago

February 6, 2026

indiantelevision.com Team

BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.

The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.

Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.

He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.

With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.