Connect with us

News Broadcasting

Zoom packs a digital punch

Published

on

Not only is it the ‘go to’ television channel for gossip and music, Zoom has caught the fancy of the youth even in the all-important digital space. We did some digging to find out just how much.

Launched in 2004 and available in over 15 countries, Zoom’s official page boasts a staggering 5.4 million likes, with over 4 lakh fans talking about it simultaneously.

In September, the channel crossed 5 million likes on Facebook with the community drawing a weekly reach of 95 lakhs, with Facebook posts delivering impressions in excess of 4 crores every week.

So what’s the secret of Zoom’s digital success? “Through careful monitoring and studying of past trends, Zoom ensures that it puts out content that the audience is looking out for the most. Also, in this space, it is critical to be the first. Zoom has systems in place to ensure that even if one is not in front of the TV – one never has to lose access to the latest,” says ET Now, Times Now and Zoom CEO Avinash Kaul.

The Zoom page works towards interacting from more of a friend perspective rather than just a brand, says Avinash Kaul

But with properties like MTV also crossing the magical number of 5 million on Facebook, how does Zoom plan to stay ahead of the game? “Being the first to get to a landmark figure is always special. As an entertainment brand, the channel has its own defined presence in our audience’s mind. Our objective has never been to be the one with the highest number, but to be the one who engages their audiences the best. As long as we continue to focus on that, we would still be the preferred destination for our kind of content,” says Kaul.

Zoom walks the talk in keeping its official page up-to-speed with pictures of Bollywood divas and hunks and all the masala from telly and Bolly land as well as happenings on its shows like Gennext and Planet Bollywood.

Advertisement

And how does the channel build traffic? “There is a broader strategy based on a clear understanding of our consumers and their basic requirements. But we also look at micro management on the page, by concentrating on each post to ensure engagement and therefore build traffic.”

“The question is what the consumer takes away from this page, so be it through contests, trivia, or breaking news, it is told to the fans as and how they want it. The Zoom page works towards interacting from more of a friend perspective rather than just a brand,” reveals Kaul.

The social media space is managed by a dedicated in-house team, which helps maintain complete control over content apart from ensuring immediate response and interaction with members.

In a world where news is increasingly being replaced by 140 character-tweets, Zoom tweaks music tunes as per fan tweets. The channel has 2.9 million-odd followers and more than 50,000 tweets, setting the official twitter handle @ZoomTV abuzz.

Topping such a comprehensive digital presence is Zoom’s official website, http://zoomtv.indiatimes.com/, the channel’s mainstay in the digital space with special web exclusive content including live streaming, picture gallery, video uploads, trends and show trivia. The idea is to feed avid Zoom fans as much information as possible through the website.

Also, Zoom’s official YouTube channel has over 28,000 videos uploaded with 3.4 lakh loyal subscribers and over 81 crore views at last count.

To its credit, Zoom was adjudged the third most consumed TV channel on Mobile TV by India’s largest consumer survey on mobile usage.

The channel follows a simple strategy which Kaul puts as: “The strategy has been to listen keenly to know audience conversations, reactions and trends from the past and use that knowledge, almost instinctively, to serve up new stuff that they find interesting. The choice of topic, stars, the time of day (when an update is put out), and selection of hash tags – all comes from the close and mindful study of past trends. Above all, we aim to be as current and quick as possible in making the content available online. Keeping a constant track on all that’s being reported by our own internal resources, while also being watchful at the world outside”

Advertisement

Zoom’s online channel Telly Talk is the newest jewel in its digital crown and made heads turn when it crossed 10 million video views on YouTube within six months of its launch.

Telly Talk affords audiences uncensored access to their favourite stars, right from their personal wardrobes to how they celebrate their anniversaries to what goes on behind-the-scenes et al. Not only does it provide entertainment in newer, more user-friendly formats, it also engages viewers by giving them opportunities to interact with their favourite small-screen stars from time to time.

Telly Talk has over 21,000 subscribers on YouTube. Through Twitter initiative – #TellyMate, the channel facilitates two-way communication between the audience and their favourite stars.

Asked what makes the channel so popular, sometimes more than GECs, Kaul says: “As a part of family TV viewing, the youth has to follow GECs even when they’re not their most preferred choice of entertainment. In the digital space, it’s entirely left to their individual choice to choose and watch exactly what they want. The width of leadership that the channel enjoys in the space is evidence of the strong connect that the brand has with its core audience.”

Asked if Zoom would turn to reality shows ever, Kaul simply says: “The youth is really smart and is looking for content that will interest them. The minute it’s not relevant or exciting enough, they have many more options to turn to. So we are focused on the quality of our conversations on the page. It’s more about providing relevant content on the fans’ page to keep them interested and encourage their friends to further develop interest and that automatically gets people to visit the page.”

The channel is pretty sorted in terms of getting clients and business on-board, says Karthik Lakshminarayan

On the other hand, Zoom’s activeness on digital platforms is getting praise from senior media professionals.

“The channel is doing pretty well, very profitable and has made good progress in the last so many years. The channel is pretty sorted in terms of getting clients and business on-board,” says Madison Media COO Karthik Lakshminarayan.

He further adds that, though the channel is doing well, it does not have any undifferentiated content to offer to its viewers. He suggests that in future, the channel should not take a reality turn and should stay in what its forte is. “Moving beyond that into different forms of offering won’t really help them,” Lakshminarayan signs off.

Advertisement

News Broadcasting

Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

Published

on

KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

Advertisement

Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

Advertisement

In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

Advertisement
Continue Reading

News Broadcasting

Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

Published

on

NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

Advertisement

In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

Continue Reading

News Broadcasting

Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

Published

on

MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

Advertisement

The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

Advertisement
Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD