GECs
Zee TV edges closer to Star Plus
The Indian Hindi general entertainment space is heating up and could possibly be on the brink of a huge change as Subhash Chandra‘s flagship channel Zee TV inches closer to Star Plus, Rupert Murdoch‘s key revenue driver in Asia.
The difference in GRPs between the two channels now stands at a mere 48, according to Tam‘s latest data (C&S 4+, HSM, Week 29 – 15 to 21 July).
With Zee TV at 303.4 GRPs as against Star Plus‘ 351.6 GRPs, this is the closest the channel has come to the leader since it was dethroned more than six years ago. While it may be premature to say that Zee will regain its top status, it is surely threatening to do so.
|
Top 3 General Entertainment Channels
|
GRPs
|
| Star Plus |
351.6
|
| Zee TV |
303.4
|
| Sony Entertainment TV |
137.5
|
|
( Tam Peoplemeter System, C&S 4+, HSM, Week 29, 15-21 July)
|
|
There has been nothing sudden in Zee TV‘s rise in the reckonings. Rather, it has been a gradual maneuvering of its way up the ladder. In the first week of July, the gap between Star Plus and Zee TV was 60, as Star stood 323.5 and Zee at 263 (Tam C&S 4+, HSM, Week 26, 24 – 30 June).
Star took over the reigns from Zee in 2000 with its landmark show Kaun Banega Crorepati with Amitabh Bachchan as host, a monumental year for Murdoch‘s fortunes in the country. Since then, Star has dominated the Hindi GEC terrain.
Star‘s decline has been due to a confluence of several factors – from a saturation of its top saas-bahu sagas Kyunki… and Kahaani, to niche channels eating into the share of the genre. “Star‘s dipping numbers are due to the gradual decline of its top programmes along with Zee‘s steady growth,” states an industry observer.
Queried about the threat posed by Zee TV, a senior Star official says, “We would not like to comment on a week‘s ratings. We will only have cause to worry if this trend continues for two to three weeks. At the moment our weekly primetime shows continue to be strong and are at the top of the ratings charts.”
Zee, of course does not want to jump the gun in uncorking the bubbly just yet. Zee TV business head and Zeel director Punit Goenka tells Indiantelevision.com that the channel‘s gradual climb is what they have been working hard on for some time. Goenka also credits the rise and rise of his channel with the success that its long running musical show Sa Re Ga Ma Pa Challenge 2007 has been enjoying. Says Goenka, “Sa Re Ga Ma Pa Challenge has indeed given us a big boost over the last two and a half months.”
Adds Zeel CEO Pradeep Guha, “This has been built up over a period of time and has been contributed to by each and every show.”
A point of note is that even as the competition intensifies between the two top players, a whole bunch of newcomers are warming up in the wings. These include Viacom 18, the Sameer Nair-helmed NDTV Imagine, Indrani Mukherjee‘s 9X and Anuradha Prasad‘s Bag Films, among others. What are the implications that this could have on the television entertainment space?
According to Starcom MD India – West and South Manish Porwal, “The general entertainment genre itself is ‘de-growing‘. In fact, over the last three to four years the space has lost ten per cent every year. This, coupled with the novelty value of new players will give a double blow to the space.”
“This phenomena will favour the challenger. It will be a two- horse race for a while,” Porwal opines. The second runner up in the GEC space is Sony which is lagging far behind at a GRP of 135.6.
However, Mindshare MD R. Gowthaman points to the diminishing dominance of the GEC cluster. “The capability of the GEC space as a whole to deliver reach is on the decline. The price that the space commands is primarily based on its reach. However, we are witnessing a scenario in which the GEC is losing its reach potential, and this is a major concern from a marketer‘s perspective.”
“While the reality is that Zee is catching up with Star, we will soon see a level playing field. These numbers, are only the initial trends of audience movement towards different genres. Within about four to five months this will gain critical mass and the configuration of television clusters will start changing,” Gowthaman avers.
Currently, Hindi GEC occupies the lion‘s share of the television pie advertising at 28-30 per cent in HSM markets, says Porwal. But with news channels in particular gaining in importance, followed by movies, the share is only going to tilt further away. It is also important to note that sports, kids and youth channels are gaining significance in the Indian TV space.
TME president Anupriya Acharya shares her perspective on the “dynamic” quality of the television segment. “We have been closely following the turnaround that Zee TV is witnessing by closing its gap with Star Plus. But at an overall level, it is important to note that other niche channels are also eating away from its pie especially news channels and the growth of the second GECs.”
That, of course, is a larger issue that the GEC genre as a whole will have to grapple with sooner rather than later. At the moment, all eyes are on whether the challenger will really be able to dislodge the queen bee channel from her thrown.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
-
News Broadcasting1 week agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
iWorld2 weeks agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
Hollywood1 week agoThe man who dubbed Harry Potter for the world is stunned by Mumbai traffic
-
News Headline2 months agoGame on again as 2025 powers up a record year and sets the stage for 2030
-
I&B Ministry3 months agoIndia steps up fight against digital piracy


