Music and Youth
Viewers looking for FM feel in visual space?
The viewer‘s verdict for music channels for the year 2007 is out. The long established players like MTV and Channel [V] are losing on the front of relative shares while new kid on the block 9XM has shown an unprecedented growth from the second month of its launch.
Indiantelevision.com‘s analysis of music channels using Tam data (HSM, CS 15 – 24 years, all day parts) during the one-year period beginning January 2007 reveals that 9XM is way ahead than MTV and Channel [V].
Launched in October 2007, 9XM, with its tagline Haq Se, had secured a relative share of 43 per cent by December. In comparison, MTV stood at 20 per cent while Channel [V] had 11 per cent.
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Music Channel‘s Relative Shares
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| Channel | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
| 9XM | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 34 | 43 |
| MTV | 32 | 29 | 31 | 32 | 29 | 30 | 31 | 31 | 32 | 29 | 21 | 20 |
| Channel V | 15 | 14 | 13 | 11 | 11 | 14 | 13 | 11 | 13 | 16 | 11 | 11 |
| Music India | 12 | 15 | 12 | 14 | 19 | 20 | 18 | 17 | 16 | 17 | 11 | 7 |
| B4U Music | 12 | 11 | 11 | 11 | 9 | 10 | 10 | 13 | 13 | 11 | 6 | 5 |
| Zee Music | 8 | 11 | 11 | 11 | 12 | 7 | 10 | 12 | 9 | 7 | 5 | 4 |
| ETC | 15 | 12 | 12 | 9 | 9 | 10 | 8 | 8 | 7 | 6 | 4 | 4 |
| YO Music | 3 | 3 | 6 | 7 | 6 | 5 | 5 | 4 | 4 | 4 | 3 | 3 |
| Enterr10 | 4 | 4 | 4 | 4 | 3 | 2 | 4 | 3 | 5 | 5 | 4 | 3 |
| Lemon | 0 | 0 | 1 | 1 | 2 | 2 | 2 | 1 | 1 | 1 | 0 | 0 |
| Source: TAM, TG 15 – 24, HSM, Jan-Dec 2007, All Day Part | ||||||||||||
From January to October 2007, MTV was on top of the music channel heap with an average relative share of 30 per cent while Music India and Channel [V] were tossing for second and third position with 15.8 per cent and 12.8 per cent respectively.
The whole scenario changed dramatically with the launch of 9XM in October. By the second month of launch, 9XM had 34 per cent whereas MTV was reduced to 21 per cent and Music India and Channel [V] had 11 per cent each.
In December, it was thumbs down for other channels like Zee Music (4 per cent), B4U music (5 per cent), ETC (4 per cent), Enter10 (3 per cent) and Yo Music (3 per cent). Wooden spooner Lemon‘s share is so insignificant that it has not even registered on the GRP scale.
On the new market scene, INX Media‘s music entertainment channel head Vikas Varma says, “I think the qualities of youth are what our channel targets, not necessarily as the demographic youth. That is why we are getting the unprecedented ratings.”
It is to be noted that 9XM has no VJ‘s, only some animated characters. The USP of the channel is current Bollywood songs. However, the verdict among the media pundits is that 9XM is playing only songs; it is more like an FM station in the visual space.
The ratings have not got in much by way of ads as yet though so how is it going to generate revenue? Avers INX Media revenue management, advertising sales and new media group director Probal Gaanguly, “We are offering ‘Club INX‘ partnerships to sponsors. Very soon we will officially announce the tie-ups. An exclusive platform will be provided to them.”
MTV India vice president ad sales and marketing Aditya Swamy has a different story to tell: “Our ad sales and revenue has gone up. We have established the youth based music channel in India. Roadies, Konees (animated characters) etc are our initiatives; it is not fair to compare it with a channel like 9XM. We are a youth brand.”
Channel [V] head honcho Amar K Deb sings a similar tune. “Channel [V] has won awards for many initiatives we have taken. We have our hands full and our competition is not with 9XM. It is anyways too early to comment on the future,” avers Deb.
Music India that started life without ad breaks, gave in to the lure of commercials in 2007. 9XM appears to be going the same route, with a few ads visible on the channel intermittently since the beginning of the year.
If indeed all that the Indian viewer is interested in is uninterrupted songs sans ads, it will be interesting to watch how the year unfolds for 2008.
Music and Youth
Mumbai gears up for the ultimate Global Youth Festival this December
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
Music and Youth
Reality Ranis swap jungle for shore as Season 2 drama washes ashore
MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.
Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.
The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.
Music and Youth
Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi
MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.
Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.
Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”
The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.
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