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The seven season itch

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The daggers are drawn and the battle field is set for what promises to be one of the most closely watched fights in recent television history.
We’re talking about the ensuing tussle between two of the small screen’s hottest properties: Sony Entertainment’s Kaun Banega Crorepati season seven vs. Colors’ Bigg Boss season seven.   

While there really are no guesstimates as to which among these two shows will succeed in grabbing more eyeballs (… and TVTs), both Hindi general entertainment channels (GECs) are more than ready for the kill.  

Sony is betting big on the seventh season of KBC which comes to drawing rooms beginning 6 September, in a new and improved avatar. Not to be outdone, Colors is kick-starting Bigg Boss season seven – The ‘Wow’ and the ‘Aow’ barely nine days later i.e. 15 September.

We identify our strengths and weaknesses, and then see how we can complement our strengths with new shows, says confident Raj Nayak

Rechristened Saptakoti Mahadhani… Kaun Banega Mahacrorepati, KBC will be aired every Friday to Sunday at 8:30 pm. whereas Bigg Boss season seven will be telecast Monday to Sunday at 9:00 pm.
So what is the USP of this particular season, which the GECs are banking on?

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KBC aims to create a platform of opportunities for Indians across ages, genders and socio-economic groups, and has had a makeover in terms of its format and prize money, which is now a whopping Rs 7 crore, among others.

Bigg Boss, on the other hand, arrives with a novel theme of heaven vs hell – The ‘Wow’ associated with the former and the ‘Aow’ with the latter.

A quick look at what’s new in both the shows:

KBC’s money tree will now comprise 15 questions and it will boast a brand new lifeline called ‘Power Paplu’ to aid those who seek to revive an already used lifeline. ‘Flip the question’ (Alat Palat) will replace ‘Ask the expert’ while ‘50:50’ will replace ‘Double Dip’.

In the entire game play, a hot seat contestant may now use only four of the five lifelines on offer.

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A new feature ‘Play along’ has been introduced for the Fastest Finger First contestants who do not make it to the hot seat.

Well, competition is a reality. Within the very aggressive, competitive market, you have to differentiate the niche, says N.P Singh

Using ‘Play along’, they can play with the hot seat contestant and the one who answers the maximum number of questions in the minimum amount of time gets to win one lakh rupees at the end of the episode.

Additionally, the time limit for the ‘Phone a friend’ lifeline has been increased from 30 to 45 seconds. What’s more, audiences can win by playing the Ghar Baithe Jeeto Jackpot.
In contrast, Bigg Boss promises to be a roller-coaster ride for audiences, what with the heaven vs hell theme.

Of the 14 contestants, seven will be new names residing in a separate heaven themed house while the remaining seven will be old members, staying under one roof in another hell themed house, who’ve already been members of the Bigg Boss house during the last six seasons. The contestants from both the houses would be pitched against eachother in a series of tasks.

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Among the newbies entering the Bigg Boss house are Shekhar Suman, Vatsal Seth, Suraj Pancholi, Kushal Tandon, Pratyusha Banerjee and Sonarika Bhadoria. The seventh newcomer is still to be identified.

Blast from the past: Hellcat Pooja Mishra is among the old members who will continue to occupy the house. Other members are still not confirmed.

There will be some amount of competition and fragmentation between the two shows, says Deepak Netram

Apart from programming frills, the channels themselves seem super confident about their respective properties. Moreso considering Bigg Boss has had a successful run last season with an opening of 4.0 TVR (television viewership ratings); ditto for KBC’s last season which opened with 6.1 TVR.

Colors CEO Raj Nayak says the channel is very clear and conscious in its strategy to be a complete household entertainment channel. “Today if you do a FPC (Fixed Point Chart) check across all channels, you will see Colors has the maximum variety. While strategy is one part, everything we do involves risks. But when I say risks, we take calculated risks. We identify our strengths and weaknesses, and then see how we can complement our strengths with new shows. If we succeed, they become better. If not, we keep trying,” he exults.

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Asked if Sony has any particular strategy to beat the competition, SET chief operating officer N.P Singh says, “Well, competition is a reality. Within the very aggressive, competitive market, you have to differentiate the niche. Sony in its last 17 years has always run shows which are different from the rest and that has set us apart and we continue to follow that strategy.”

Since it is the seventh season, both shows have a great following and it will be very hard to choose one, says Ashish Bhasin

While Lodestar UM vice president Deepak Netram agrees there will be some amount of competition and fragmentation between the two shows, he is quick to point out that they cannot be compared. “They are unique in their own way. From the past what we have seen is KBC ratings have been there year on year. So we hope to maintain that. Bigg Boss on the other hand is looking bigger; the promotions are really huge and have happened way in advance. So it will be interesting to see how this pans out,” he observes.

Aegis Group plc chairman India and CEO southeast Asia Ashish Bhasin echoes Netram’s sentiments saying it will be a tough call between two very established properties. “Since it is the seventh season, both shows have a great following and it will be very hard to choose one. What viewers always believe in is content. If the content is of the viewers’ interest, people will definitely opt for that. The main competition will be when something else comes at that time – say a big movie is being launched by another channel or any big news event – which show loses out in that instance is going to be more interesting to watch,” he opines.

peaking from the point of view of advertisers, Bhasin says this particular slot is becoming increasingly attractive to them as it is also the hub of reality shows. “Advertisers will go where the eyeballs are and choose the most cost-effective way to get them. That’s how pricing will be done. And that can vary depending upon what the market rates are for that channel around that point of time. I don’t think finding advertisers for any of these shows will be an issue,” he says.

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On his part, Nayak maintains Colors’ non-fiction shows generate more traction from advertisers than its fictional shows and Bigg Boss gets some of the biggest brands. However, he adds that it works as a loss leader and the channel has been investing in it because it is a cult show. This apart, it generates a lot of buzz. Estimates are that it is in the region of Rs 15-20 crore.
Most advertisers across categories agree that since both KBC and Bigg Boss are big properties and have local audiences across age groups, they cannot afford to ignore any one of them.

“Who would not want to take advantage of these shows to reach out to their target group? People are waiting for the shows to start and with festivals coming up; no one would be a fool to favour one over the other. Maximum eyeballs give us maximum reach,” says an advertiser who didn’t wish to be named.

As things stand, both the shows have gone viral on various digital platforms. Bigg Boss seven’s official Facebook page boasts around 1.8 million likes and more than 30,000 people talking about it. KBC Seven is not far behind with 1.6 million likes. Both are popular on Facebook but don’t seem to be trending that much on twitter.

Whether Big B’s charisma will work or Salman Khan’s swagger, only time will tell…

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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