GECs
The disabled see things differently
The Forum of Viewers with Disability, a wing of the Centre for Advocacy and Research, has recently released a study of TV viewing habits of people with disabilities in India.
The Forum has been constantly monitoring Indian television to locate discrepancies as well as change and influence the nuances of representation. The objective of the study was to get an insight into the viewing habits of disabled viewers and their caretakers. The central premise underlying the study was to understand the views of disabled people so that future interventions with the media can take their experiential reality into account.
The study also garnered data regarding their patterns of viewing, and conducted in-depth interviews with some of the respondents. Care was taken to understand the emotive effect that the media has on the participants. The exercise was also intended to establish the dichotomies that prevail between the portrayal of the disabled by the media and the reality as it exists.
The respondents in the survey were 55 disabled people in the age range of 11-70. A sample of ten caretakers was also included in cases where the disabled person was not the primary provider of the information.
Some of the media habits that emerged from the study were
- Serials formed the bulk of the most watched programs.
- The preferred programs among the mentally and physically challenged were Koshish?Ek Asha (24 per cent) and Kyunkii Saas Bhi Kabhi Bahu Thi (11 per cent).
- In the viewership stakes Star Plus was way ahead with 58 per cent of the respondents saying they watched the channel. It was closely followed by Zee TV with 42 per cent votes and Sony with 40 per cent votes.
- Those hooked to the serials are those without other entertainment options. Most of them reach home and switch on their television.
- Respondents‘ wish list
- There should be more programmes dealing with disabilities, so that the awareness level of society can be raised, 42 per cent of the respondents said.
- 14 per cent (8 out of 55) felt TV should promote more comedy because life had too many problems. Three per cent of the total male respondents and 29 per cent of the total female respondents, wanted comedy programs to be promoted rather than information.
- 14 per cent (8 out of 55) voted for informative and educative Programmes.
- On the basis of the study, the Forum recommends–
- More programmes with subtitles.
- Disability related programmes with more information as content.
- Channels should encourage serial makers to research and represent characters with disability in a realistic manner because representations are significant in enhancing the attitude of non-disabled viewers.
- The physically challenged recommend that producers should include problems of daily living that they encounter, for example, the use of a wheelchair. This would help sensitizing the general population about the conditions the disabled live in.
- The orthopedically impaired, who made up 42 per cent of the study, watched an average of two to four hours daily. Perhaps this is the only group of disabled viewers for whom media is fully accessible. Much of their viewing is in the evenings during prime time, while the average goes up on Sundays. The respondents, who comprised professionals and students, had a marked preference for serials.
Some other findings –
While the favorite soap was Koshish…Ek Asha, commanding a viewing of 24 per cent probably as the main protagonist is disabled, the study revealed that the viewers were closely following the developments in his life and that they shared his basic concerns regarding marriage and his status in the family.
All, however, felt that the scriptwriter had not portrayed the social status in the right perspective. The shared feeling was that the mentally challenged in India were largely ignored and that even the physically challenged are often not given their place in the family hierarchy. The other big favorite among the serials was KSBKBT with a following of 11 per cent.
The interviews also revealed that the mentally challenged watched movies largely on their own.
Many of the younger respondents said that they primarily watch the news for the hearing impaired because it was conducted in sign language.
The in-depth interviews revealed that many of them preferred to watch action movies and loved watching WWF. Discovery Channel also rated among the favourite channels. The study, in fact, found that as many as eight out of eleven were watching it because it had the maximum amount of visuals and the commentary was only supplementary.
Most favoured channels
|
Favourite Channels |
Male %(approx) |
Female%(approx) |
Total |
|
Star Plus |
61% |
54% |
58% |
|
Sony |
35% |
46% |
40% |
|
Zee TV |
32% |
54% |
42% |
|
DD |
3% |
8% |
5% |
|
Metro |
13% |
12% |
13% |
|
Sports |
10% |
– |
5% |
|
Discovery |
10% |
– |
11% |
|
Astha |
– |
8% |
4% |
|
MTV |
6% |
– |
4% |
|
Star News |
22% |
8% |
16% |
|
Star gold |
6% |
4% |
5% |
|
Cartoon Network |
6% |
– |
4% |
|
Star Movies |
6% |
4% |
5% |
|
ESPN |
6% |
– |
4% |
|
Zee News |
6% |
4% |
5% |
|
Aaj Tak |
13% |
– |
7% |
|
National Geographic |
10% |
– |
5% |
|
Any Other B4U, Star World Aastha, V channel, etc. |
16% |
– |
9% |
Most favoured programmes
|
Favourite TV Prog. |
Male% (approx.) |
Female% (approx.) |
Total % |
|
Koshish Ek Asha |
22% |
25% |
24% |
|
Bhajan Programmes |
13% |
4% |
9% |
|
KGGK |
6% |
8% |
7% |
|
WWF |
3% |
– |
2% |
|
CID |
– |
4% |
2% |
|
KSBKBT |
6% |
17% |
11% |
|
KBC |
13% |
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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