Synopsis of Laundry Products Advertising on TV during Jan – Dec 2013

Highlights:

•Laundry Product Advertising on TV witnessed growth of 22% in Jan – Dec 2013 in comparison with Jan – Dec 2012

•Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan – Dec 2013

Note:

•The analysis is based on Ad Volume in Seconds

•Laundry Product Advertising contributed to 3% of overall advertising during Jan – Dec 2013

•Laundry Product Advertising on TV witnessed growth of 22% in Jan – Dec 2013 in comparison with Jan – Dec 2012

•Washing Powders & Liquids are the maximum advertised products from Laundry Product category with 79% share during Jan – Dec 2013

•Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan – Dec 2013

For further information contact:

Ashvini Khandekar

Manager – Communications

TAM Media Research Pvt. Ltd

9^th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

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