Kids
Sun shines on kids
The Sun TV Network – with its repertoire of 33 channels across genres including entertainment, music, movies, comedy, news and kids – is arguably a very big name in television (media), both in India and Asia.
While the group debuted with its entertainment channel, Sun TV, back in 1993, children got their very own space on the network not before 2007. The Kids Cluster, as it came to be called, kick-started with Chutti TV (Tamil), followed soon by Kochu TV (Malayalam), Chintu TV (Kannada) and Kushi TV (Telugu).
Of the four kids channels, Chutti and Kochu are extremely popular with a nearly 80 per cent reach in the states of Tamil Nadu and Kerala, respectively.
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Kavitha Jaubin knows that maintaining a kids channel is difficult but for Sun Network it has proved to be a good market
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The mainstay of the cluster, whose core target is kids in the age group of four to fourteen years, is cartoon acquisitions from numerous distributors and production houses like Sony Pictures, Warner Bros, Viacom18 and Scholastic. 80 per cent of the content is similar on all four channels while the remaining 20 per cent varies based on cultural preferences of the state in question.
Says Sun TV Network Kids Cluster of Channels Head Kavitha Jaubin: “Till now, we‘ve only been airing acquired content but we hope to own a few titles soon, considering how well we‘ve understood our little audience‘s interest patterns and what content they view the most.”
The acquired content has to be dubbed by a skilled team in each state, which develops a script in the respective language. “The USP of our channel content is the nature of dubbing. It is extremely witty and is thoroughly enjoyed by our audience,” says Jaubin, adding that nearly a week goes into scripting and dubbing an episode.
Yes, there is some amount of in-house content produced by the network‘s 20-strong programming team, which includes game shows, chat shows, news segments, cookery shows and arts and crafts shows. For the purpose, they have studios in Chennai, Hyderabad and Bangalore.
While a major portion of the content is international, the network is looking to change this trend by including more local content. Some of the popular shows include Geronimo Stilton from Moonscoop, Penguins of Madagascar, Avatar from Viacom18, Jackie Chan Adventures from Sony Pictures and Little Prince from DQ Entertainment. Recently, the network acquired Little Krishna from Viacom 18 for Janmashtami, and is looking to acquire more such as Barney and Friends.
Since the cluster caters to kids, the channels take care to handpick the content and also censor it to suit the tiny tots.
“There are a few things that we particularly avoid – violence, content that hurts the sentiments of any section of the population or forces parents to scrutinise it,” says Jaubin.
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The other thing the network does in terms of cartoons is placing them as per the time band and the age of the audience viewing them.
The morning audience mainly comprises kids between eight and 10 years of age, which changes to pre-schoolers by afternoon. Whereas, evenings are when kids in the age group of 9-14 years watch these channels, often accompanied by parents. At this hour, the channel claims to focus on edutainment type of cartoons more than action.
Speaking of cartoons, those among the Kids Cluster of Channels airing them seem to be doing well.
Mudra Max Media south head Anil Sathiraju says that a channel which talks regional does better than the one which does not. “Chutti TV is doing very well and for a kids‘ TG, it delivers fantastically,” he says.
According to Sathiraju, the cartoon genre doesn‘t face competition from regional channels, with only Chithiram TV from the Kalaignar Group doing fairly well in Tamil Nadu and none in Karnataka, Andhra Pradesh and Kerala.
It‘s mainly national channels like Pogo, Cartoon Network and Disney that are capable of giving the cluster channels a run for their money. “The effect Pogo gives is pan-India while a Chutti TV or a Chintu TV is only restricted to the state,” says Sathiraju.
Advertising-wise, the ads aired on these channels are directed straight at the kids who‘re watching. The prime time of 3:00 pm to 8:00 pm on weekdays and also weekends is when advertisers make the most out of their products. ITC, Surf Excel and Horlicks are some of the brands that advertise with these channels.
Sun TV sources revealed all four channels in the cluster would be generating advertising revenue in the region of Rs 80 crore with Chutti and Kochu contributing a lion‘s share.
The channels are hardly visible on the digital front. The website has a game section which includes colouring and puzzles. A small section allows users to upload their childrens‘ photos on their birthdays that will be displayed on the site. Show timings for the day can also be found out.
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Children dressed up for an event organised by Chintu TV
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Most of the marketing they do is for their shows through outdoor events. There are regular events and contests, the most recent one being on Janmashtami when kids were made to dress up as Lord Krishna and his consort Radha and click photographs.
Other events include Chutti Premiere League on the lines of IPL, where a cartoon character heads a team and children vote for their favourite team; theme-based carnivals and so on. “This has definitely helped us gain visibility and intensify the already existing popularity,” says Jaubin.
Is there room for more channels in the kids‘ space? “It is a challenge to tailor programs that suit kids‘ interests, and at the same time, sustain it,” says Jaubin.
As things stand, the Kids Cluster seems to have made a place for itself in kids‘ hearts although it continues to face stiff competition not from regional but national children‘s channels.
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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