Kids
Summertime – Are kids tooned in?
It‘s the Toon Match all over again; only this time it‘s Rugrats pitched in fierce battle against Tintin and Amanda Bynes pitting her wit against the Pandavas. The gold at the end of the rainbow is the elusive TRP and the medium is the kid on vacation next door, as children‘s channels in India battle it out for the seasonal high in viewership figures.
While Cartoon Network continues to reign in the absence of serious competition, Nickelodeon is gearing up to give the Network a run for its money this summer. There are two new series debuting on Nick this summer, even as it tightens its distribution network in the metros. Best of Amanda and Action League Now have kicked off on the channel, while a Mother‘s Day special was aired on 12 May and a Saturday Night Slumber party is scheduled for 25 May. Nick now claims to reach 9.8 million homes in India, a quantum jump since its launch two years ago, when it barely reached four million homes.
Cartoon Network is not resting on its laurels either. June 2002 will see the
premiere of two series of Jackie Chan Adventures, 52 episodes based on the real-life Jackie Chan, it combines martial arts and comedy. The channel is also scheduling the Indian TV premieres of two Warner Brother productions, Justice League and X-Men Evolution. In the coming months, Cartoon Theatre will screen, Pandavas, Tintin and the Mystery at Shark Lane, Bugs Bunny/Road Runner Movie, Batman: Mask of Phantom, Scooby-Doo on Zombie Island and Tom & Jerry: The Movie.
Even as schools prepare to open in June, Cartoon Theatre aims to hold its audience captive with the television premiere of Alibaba and the Forty Thieves, the locally produced 3D animation by Chennai-based Pentamedia, an adaptation from the popular folklore tales of the Arabian Nights adventures. Splash, the 24-hour kids channel from the Pentamedia stable, is yet to make a splash, but has reportedly decided to beef up its distribution network north of the Vindhyas.
The innovative programming ploy employed by those in the reckoning is however paying off. Apart from regulars Pepsi, McDonalds, Act II Popcorn,
Van Melle Confectioneries and Action Shoes, other brands like Nestle, Kelloggs and Colgate have associated themselves with Nickelodeon this summer.
The channel is not leaving success to chance and the holiday mood. Nick‘s toons will soon be out on the streets in Mumbai, Delhi and Bangalore, and later in Chennai and Hyderabad. Localisation, says the channel, will hold the key to driving viewership.
Cartoon Network too has its share of non-traditional advertisers, including Intel and the National Egg Coordination Committee that have joined the channel this summer. “Traditionally, the second quarter is a more active period due to the summer vacations when kids spend more time at home, as well as the start of a new fiscal year,” says Ian Diamond. During May-July 2001, claims Diamond, Cartoon Network jumped up seven notches to become the second most watched channel, in kids‘ primetime (i.e. 4:00-8:00 p.m.), among 4-14 year-olds in C&S homes (jumped from number 9 in Oct-Dec 2000 to number 2 position in May-July 2001). This was as a result of a phenomenal 109 per cent growth over Oct-Dec 2000 (channel share up to 6.9 per cent in May-July 2001 from 3.3 in Oct-Dec 2000).
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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