News Broadcasting
South Indian GECs push fiction to include Saturday
Television viewing has always been about appointment viewing – catch up with your favourite shows on a particular day at a particular time.
While airing fiction shows from Monday to Friday and comedy and movies over weekends has been somewhat the norm, a clutch of channels down South, particularly in Karnataka, has taken a shine to fiction shows spilling over to Saturdays as well.
Asianet Suvarna, Star’s GEC channel in Karnataka, took this route about six months ago when it started airing fiction shows for six days a week.
Star’s Malayalam GEC Asianet followed suit with a few prime-time fiction shows extended to Saturday.
Recently, Sun TV, the Tamil GEC from the dominant Sun Network, joined the fray with its prime-time fiction shows replacing a movie and a game slot on Saturday.
Not to be left behind, Sun Network’s Malayalam GEC Surya TV added Saturday to the telecast of the crime thriller Satyameva Jayate and its Kannada GEC Udaya TV also traversed the same path.
So, what prompted these GECs to include Saturdays in their fiction line-up? Apparently, the channels believe airing soaps on a Saturday is more profitable as compared to airing movies, which they used to earlier. “Producing a half-an- hour fiction serial would mean investing about Rs 70,000 to Rs 80,000 whereas acquiring a movie would mean spending at least Rs 2-5 crore depending on the movie,” says Asianet Suvarna business head Anup Chandrashekaran.
Another factor is that while Tamil Nadu is probably and arguably the best movie market in the south, the Karnataka film industry isn’t prospering too much, according to many channel executives. Hence, neither advertisers nor the revenue from Kannada movies is consistent as compared to that from shows. Again, movie repeats depend on the premiere performance. A good movie can fetch anywhere between Rs 40 lakh to Rs 60 lakh as ad revenues from its first telecast. This means that for recovery it has to be telecast several times but repeats don’t get the same value.
It also states that the number of films certified from Karnataka has dropped from 162 in 2008 to 128 in 2012. Whereas, the number of films certified from Tamil Nadu has grown from 175 to 262 in the same time span.
A month ago, Zee Kannada too joined this elite club with fiction shows between 6:00 pm and 8:00 pm extended to Saturday. “Production of Kannada films has come down and for a movie to premiere on TV takes nearly a year unlike Bollywood where the gap between the theatre premiere and TV premiere is just two or three months,” says Zee Kannada nonfiction programming AVP Balaraj S.
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Balaraj says that Tamil Nadu and Andhra Pradesh are better off since movies do well there
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The Deloitte report also stated that though Tamil and Telugu films are adopting better technology to match Hollywood standards, the same is lacking in the other two markets.
It also highlighted that since the beginning of this year, broadcasters in Karnataka and Kerala have become selective in acquiring rights of small budget movies due to the use of low quality digital cameras resulting in poor visual appeal on TV.
ETV Kannada, which was the first GEC to extend its afternoon and evening fiction shows to Saturdays nearly two years ago, has seen better viewership since because most people are at home over the weekend.
“It is a cost effective way of managing your Fixed Point Chart (FPC) or else you have to invest in movies or events. Fiction shows have appointment viewing and time spent on them is very high,” says Viacom 18 EVP and business head –Kannada, Bengali and Oriya- Ravish Kumar.
For showcasing movies, the channel makes use of its existing bank rather than relying on new ones. Kumar believes that by the time the movie gets premiered on TV, the interest in it has already faded.
Balaraj feels that the only good thing about premiering movies is a better sampling of viewers while Chandrasekharan says it is easier to get advertisers locked for six days rather than approach new ones every week for a Saturday.
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Ravish feels that having shows on Saturday gets more viewers due to it being a holiday for most
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So will this trend catch up with other states as well? Balaraj feels that it won’t affect Tamil Nadu and Andhra Pradesh since the film community there loves producing and audiences gorge on movies. New Generation Media Corporation CEO RBU Shyam Kumar, who heads newly-launched Tamil GEC Pudhu Yugam, feels it is too early to speculate. “A movie acquisition runs into crores of rupees and recovery time is long and most channels have a separate movie channel as well,” he says.
While the Deloitte report said of the total revenue of Rs 2,680 crore from the South Indian film industry in FY 2013, the lowest was from Karnataka with just Rs 150 crore as compared to Rs 1,190 crore from Tamil Nadu and Rs 1150 crore from Andhra Pradesh, the silver lining is that the report also estimates that the Karnataka market is set to grow at a CAGR of 18 per cent by FY 2017 to reach Rs 250 crore, the highest of all four.
TV advertising market in south India was pegged at Rs 4000 crore during FY 2013 with Karnataka contributing Rs 710 crore. So clearly, television stands at a better position than film.
The media planners we spoke to feel that as long as serials get good viewership, brands won’t have any problem advertising for an extra day in the week and Saturday anyway gets better viewership since it is the beginning of the weekend.
Be that as it may, the weekends look to have rung in the end of weak and expensive movies on TV in Karnataka, and the dawning of cheaper fiction shows.
News Broadcasting
Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace
KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.
Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.
The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.
“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.
Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.
Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.
The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.
India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.
On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.
The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.
In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.
The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.
Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.
Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.
News Broadcasting
Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh
NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.
The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.
Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.
According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.
The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.
In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.
With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
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