GECs
Sony Entertainment Television back on track
Yes, the Hindi GEC space is witnessing the rule of the top three. But old-monk Sony Entertainment Television is racing quite hard to get into that inner ring that includes Colors, Zee TV and Star Plus.
Sony has done the catch-up exercise with some of its old-running programmes gaining ground while a few of its overhauled prime-time shows have started delivering.
According to the latest Tam data, Sony has earned 183 gross rating points (GRPs) for the week ended 7 November, up 23 points from the earlier week.
Says Set business head Ajit Thakur, “We know that Sony is a stronger brand than what the numbers are showing and in the months to come we will push hard for faster growth.”
Sony had relaunched on 26 May with a new slate of five dailies for the 8-11 pm time zone, donning the tagline, ‘Badal Rahe Hain Hum‘. The channel also lined up two weekend shows, one of which was the return of the big-ticket reality show Dus Ka Dum in season 2 with Salman Khan as the anchor. The revamp strategy also involved the axing of all its weekday prime time content except its age-old shows Boogie Woogie and CID.
With the new line up, Sony‘s ratings shot to 97 points in week 22 from 78 in the previous week.
Says a source in the company, “As we were back to our basics, we had to evaluate what was working for the channel and what was not. According to the research we have done, our old properties like CID, Boogie Woogie, Aahat and Dus Ka Dum had worked for us. Hence, step one was to bring these properties back.”
Backing this statement is Tam data, which reveals that C.I.D., Boogie Woogie and Dus Ka Dum were the top contributors to the channel grades. The last five-week average TVR for C.I.D stands at 3.4, while Dus Ka Dum is at 2.1 and Boogie Woogie at 1.5.
Though Sony did witness an upward swing instantly post relaunch, it wasn‘t a continuous upward drive. For the following weeks, the channel‘s GRPs dipped to 90 and 82 points for week 24 and 25 respectively.
And then the tide turned and Sony crossed the 100-GRP mark to pocket 108 grades in week 27.
As reality became the staple flavour for GECs this season, Sony decided to create the big property, Mujhe Iss Jungle Se Bachao, as part of its relaunch strategy. However, the property failed to perform.
“Among the fiction shows, Rani Padmini and Palampur Express flopped and therefore they were axed immediately. The other two shows, Bhaskar Bharti and Ladies Special, was performing average for the channel and hence, some investments have been done around that,” says a senior executive in Sony on request of anonymity.
Still believing in the power of reality, the channel went forward to launch its newest property, the Dance Premier League (DPL).
“We realised that we had to strengthen some of our stuff quarter-by-quarter. Hence, we gave Boogie Woogie a break and got DPL. The property has done fantastic for us, not only in the form of garnering advertising revenues but in ratings growth. Beginning with a TVR of around 1, it has grown to an average 1.5,” the executive says.
Meanwhile, to tighten its week-day fiction line up, the channel got on board Balaji Telefilms‘ Beyttaab Dil Kee Tamana Hain and Pyaar Ka Bandhan to firm up the 10-11 pm band. While the former has delivered an average TVR of 0.64 for the week, Pyaar Ka Bandhan has fetched 0.56 average TVR.
“We are looking at a new fiction line up altogether. This week we launched Sukh By Chance in the 9 pm band and we will be launching two more shows in the next four weeks,” the executive elaborates.
For the weekend, Boogie Woogie will come back next year while Sony will currently focus on DPL to increase the scale of the 8 pm slot.
The next few weeks will tell how intense is Sony‘s recovery as it steps up the gas to put up more popular shows.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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