GECs
Personalities dominate election coverage
An ongoing study of the coverage of the general elections by satellite television channels, conducted by the Viewers’ Forum, the audience research boyd of the Centre for Advocacy and Research shows that issues took a back seat, while personalities , personal attacks and controversies took centrestage.
TV news coverage of the recently concluded general elections was dominated by personalities, while national and development issues received very poor coverage. On television, the elections were not about India Shining or dimming, it was about LKAdvani’s Uday Yatra, Sonia Gandhi’s Road show, star personalities, personal attacks on politicians and controversies, reveals a study released by the Centre for Advocacy and Research.
Substantive issues such as poverty, health, agriculture, education, employment were negligible. In their news bulletins, TV news channels gave human interest themes were given relatively little importance, the study notes. While in the 1999 general elections, human development was the most covered subject, taking up 23 per cent of the total poll coverage, issues like these were hardly dealt with. Compared to 2004, in 1999, women’s issues with reference to poverty, crime and health found greater mention. In 2004, women’s issue was related to particular events like the saree stampede.
CFAR, which undertook the six week study of 579 news bulletins across private satellite news channels as well as DD News, points out that the study offers insights into a general election campaign that was covered in such an extensive manner across multiple 24-hour TV news channels: live campaign coverage, live public and political debates from around the country, opinion polls, exit polls, leader profiles, satirical sketches, etc. Election 2004 has been termed the first `live’ TV election in the country, wherein for the first time, political parties such as the BJP and Congress set up TV news monitoring cells to track coverage.
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Interestingly, the then prime minister ABVajpayee who was supposed to be the BJP and NDA Government’s main selling point, barely figures in the first month of the campaign – other than in references made about him by others. L K Advani received more coverage than any other politician. Except for DD, all other channels gave L K Advani less of a hearing with NDTV’s channels registering the lowest sound-bytes for him, the study notes.
The Gandhi children too became immediate media darlings as soon as they decided to enter into the political arena by week four with Rahul’s decision to contest from Amethi.
All TV channels projected the BJP, giving it almost double the coverage than the Congress, the study notes. Other political parties barely enjoyed any visibility. The post election scenario has seen regional parties and their leaders – the DMK, RJD, NCP and the Communist parties – take centrestage. In TV coverage of the campaign, however, these parties were by and large ignored. The two main national parties- BJP and Congress – dominated the coverage. Coverage of BJP and Congress together, ranged between approximately 70 to 50 per cent in the first five weeks of the campaigns.
The study indicates an overwhelming presence of the top BJP and Congress leaders on television. In the first six weeks monitored for the current phase of the study, the top six BJP politicians account for 75 per cent of the sound bytes from BJP leaders. Top seven Congress leaders account for 63 per cent of Congress sound bytes.
In effect, in the first six weeks –
BJP topped with 34 per cent of the coverage
Congress received almost 25 per cent
The remaining 30-odd parties received only 17 per cent of the coverage
Star personalities and the Election Commission receive five per cent each
Nor was the representation of the public in terms of being interviewed and quoted noteworthy. Of the total sound bytes (2832) monitored, civil society accounted for only 10 per cent, the study shows.
A comparison with CFAR studies of General Elections 1999 finds that TV news channels for the same period had also devoted approximately 55 per cent of bulletin time to the elections. Thus, there has been no significant rise in the proportion of coverage since the last election – though live, real time coverage has increased. Across the channels, however, of the total number of stories, election stories accounted for more than 50 per cent of the news coverage, with the exception of NDTV 24×7.
Channels such as DD News and NDTV 24×7 which had a higher number of stories in their bulletins had relatively lower election coverage whereas channels such as Aaj Tak and Star News with lower overall number of stories, had higher election coverage.
Channel coverage by number of stories
|
Channel |
Total Election Stories |
No of National issues and Development Stories |
|
Star News |
612 |
33 |
|
NDTV 24X7 |
485 |
31 |
|
NDTV India |
632 |
28 |
|
Aaj Tak |
454 |
26 |
|
Zee |
464 |
22 |
|
DD News |
567 |
15 |
Religion/communalism/secularism received only one per cent of the coverage. It may be interesting to note that after the election results, several political parties such as the TDP, Shiv Sena, National Trinamool Congress attributed the results to the Gujarat riots. However, Gujarat was almost ignored in TV news. Similarly the issue of Ayodhya was mentioned mostly in relation to party manifestos.
Issues like corruption and scams, Ayodhya, poll violations and opinion polls gained prominence only after week five of election campaigning.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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