Non-Fiction
Optimystix’s ‘Nirvana’ rated amongst top 5 Mipcom formats by ‘Broadcast Magazine’
MUMBAI: Optimystix Entertainment’s format ‘Nirvana’ has been picked by Broadcast Magazine as one of the top five formats of Mipcom 2006.
Whereas India is now a big player in sourcing formats from the world market, this will be the first time an Indian content producer has created content for the world market, informs an official release.
Executive chairman of Optimystix, Sanjiv Sharma said “This is a format what we pitched to our fellow members at the Sparks Network at MIP TV in April this year. Whereas the format was extremely well received, it really exciting to be picked as one of the top five formats of the world’s biggest content market. We have serious interest for Nirvana from Networks in the US, France, Finland, Belgium, Poland and Italy.”
Nirvana is a format where seekers from a country will come to India to seek spiritual solutions that will help them cope with modern life, the release adds.
Managing Director and Head of Creative Services at Optimystix, Vipul D Shah said “This is matter of pride for the entire country. Whereas India will continue to consume creative ideas from the world market, it is very important to create content which can be pitted against the best of the best in the global arena.”
Chairman of the Sparks Network, Nicola Soderlund said “This is the first time an Indian Format has hit the international TV market and this proves that Optimystix can compete with global players. We are very proud that Sparks has played a part in this achievement and expect several more original and ground breaking ideas to come out from this talented team. This is just the beginning.”
News Headline
Dharma Cornerstone parts ways as partners chart solo plans
MUMBAI: Dharma Cornerstone Agency is turning the page. The talent venture created by Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Sport and Entertainment is being reshaped as both partners head in different directions, according to media reports.
What began as a bid to bring top-tier celebrity representation under one roof is now winding down its joint structure. With each company pursuing its own strategy in a fast-evolving talent industry, the partnership has reached its final chapter.
Reports suggest that Dharma is buying out Cornerstone’s 45 percent stake in the LLP. Once the transition is complete, Dharma is expected to hold full ownership and steer the operation entirely on its own.
The move comes at a time when celebrity and creator management is splintering into more specialised, independent models. Agencies are sharpening their focus as the entertainment economy grows more crowded and competitive.
DCA has represented a starry roster featuring Tiger Shroff, Ananya Panday, Janhvi Kapoor, Tripti Dimri, Aditya Roy Kapur, Neha Kakkar and Jubin Nautiyal, along with rising names including Ibrahim Ali Khan and Shanaya Kapoor. As the curtain falls on the joint venture, both Dharma and Cornerstone are expected to manage their talent stables separately.
The industry will watch closely as the two now script their next acts.
News Headline
Balaji Telefilms rebrands astrology app to fend off copycats
MUMBAI: Balaji Telefilms has renamed its astrology application in a swift defensive move after copycat platforms began cluttering the digital spirituality space. AstroVani by Balaji is now Balaji Astro Guide—a change designed to stamp out confusion and anchor the brand more firmly in users’ minds.
The Mumbai-based television and film producer announced the rebrand on Tuesday, saying the new name took effect immediately on Google Play Store, with an iOS launch to follow shortly. The decision, according to the company, came after “overwhelming response” to the platform attracted a swarm of third-party apps with similar-sounding names.
“The transition to Balaji Astro Guide is a step in reinforcing our brand’s strategic positioning within the spirituality-tech ecosystem,” said Balaji Telefilms group chief executive and group chief financial officer Sanjay Dwivedi. The new name, he added, “strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella.”
The move highlights the challenges facing established brands as they venture into India’s booming digital spirituality market, where low barriers to entry have created a proliferation of lookalike services. For Balaji, the rebrand is a bet that clarity trumps creativity—and that users seeking cosmic guidance prefer knowing exactly whose stars they’re reading.
News Headline
Disney+ and Nippon TV hit the road with ‘Traveling with Snow Man’
MUMBAI: Disney+ and Nippon TV are teaming up for a genre-first from Japan—an unscripted travel reality series titled “Traveling with Snow Man,” set to premiere on 27 July on Nippon TV, with an exclusive uncut global version dropping on Disney+ right after.
The 10-episode series (each running 22 minutes) stars Snow Man, the chart-topping nine-member J-pop boy band, as they embark on a joyride from Okinawa to Hokkaido, blending heart, humour, and hometown charm. But this isn’t your typical idol show. Joining them is Tabi, an AI-style robot and the unofficial 10th member, capturing all the candid chaos as it unfolds.
This marks a major milestone for Disney+, as Traveling with Snow Man becomes the first-ever Japanese unscripted travel series to launch on the platform.
Kicking off with a laid-back beach barbecue in Okinawa, episode one sets the tone—shop-hopping, joyrides, grilled surprises and plenty of banter. Along the route north, the group gets up close with Japan’s rich cultural diversity, sampling local delicacies, bonding with residents, and exploring iconic locations.
Under the banner theme “One for Snow Man, Snow Man for One,” each member reflects on their individual growth and how it fuels the collective journey, resulting in a travelogue full of introspection, brotherhood, and playful misadventures.
A newly released key visual shows Snow Man lounging by the Okinawan seaside breezy, beachy, and brimming with off-stage charm. Fans can expect a rare peek behind the idol curtain, where spontaneity trumps script, and raw moments steal the show.
With global audiences now in tow thanks to the Disney+ release, “Traveling with Snow Man” is poised to become Japan’s next bingeable cultural export—one barbecue, one tear, and one Tabi-captured moment at a time.
“We are deeply honored to announce that the uncut version ‘Traveling with Snow Man’, with additional scenes, will be streamed globally on Disney+, allowing audiences around the world to enjoy it immediately after broadcasting in Japan,” said Travelling with Snow Man producer and chairman Takashi Kato. “What stood out to me in our conversations with the group is their deep passion for their work and the strong bond they share. This series captures all of that and more. As we travel across Japan, we capture the members’ genuine personalities and heartfelt dedication, all while savoring local delicacies along the way. And please look forward to the cheeky navigation by the AI-style robot, ‘Tabi’.”
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League




